Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Others by Laurie Sullivan @lauriesullivan, August 17, 2023 Amazon is making a move to have ads appear of its owned-and-operated sites. The company’s display ads that serve-up on search results pages will now do the same on third-party websites including Pinterest, BuzzFeed and Hearst Newspapers. The ads … Continue reading Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Other Websites, Apps
Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers by Laurie Sullivan @lauriesullivan, September 14, 2022 Walmart on Wednesday announced new ways for authorized third-party sellers to connect with Walmart customers across its marketplace through self-service options, giving companies alternatives to Amazon and eBay. The company’s expansion into automation for sellers will help them to … Continue reading Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers
Outbrain To Serve Sponsored Recommendations Globally For Axel Springer by Laurie Sullivan @lauriesullivan, (March 24, 2022) Outbrain will serve sponsored content recommendations for Axel Springer, a European digital publisher, in a multiyear global deal that the company announced Thursday. German digital offerings from BILD and WELT Groups, as well as B.Z., Rolling Stone, Musikexpress, and … Continue reading Outbrain To Serve Sponsored Recommendations Globally For Axel Springer
Nicole Blanckenberg September 21, 2021 With over a billion active users per month spending an average of 30 minutes per day on the platform, there is no denying the amount of reach potential Instagram has. And it’s not just Instagram ads and shoppable stories that bring potential customers to your store. Instagram sponsored posts can … Continue reading Everything You Need to Know to Double Traffic With Instagram Sponsored Posts
Add brand logo and custom headlines to product targeting ads. Ginny Marvin on October 9, 2020 Amazon has rolled out the ability for eligible advertisers to add their brand logo and customized the headline in Sponsored Display ads. The customized Sponsored Display units can run on product description pages, customer reviews, shopping results pages and … Continue reading Customizable Amazon Sponsored Display ads go live globally
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift. Andy Taylor on July 24, 2020 Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads … Continue reading The importance of valuing latent orders to successful Amazon Sponsored Products management
Young Entrepreneur Council — January 30, 2020 With so much competition for users’ attention on social media, creating truly engaging posts that stand out requires creativity and business savvy in equal parts. To learn more about what works, we asked members of Young Entrepreneur Council to discuss their preferred approaches to creating sponsored posts that … Continue reading 10 Effective Ways to Make Your Sponsored Posts Stand Out on Social Media
Warut Yompool — June 20, 2019 — June 20, 2019 What’s in a Search? Amazon ads use keyword targeting that surfaces results based on words and phrases that customers search with. In order to make sure your ads reach the right customers at the right time, it’s important that you understand and properly leverage the … Continue reading All About Amazon’s Sponsored Products Ads: Your Targeting Options
Greetje den Holder — May 6, 2019 Follow @GdenHolder — May 6, 2019 Unsurprisingly, Instagram is an outstanding platform for brand awareness. Instagram has 1 billion monthly active users, and 500 million of those users are engaging daily on the platform. Those users are not just engaging with their friends. They are engaging with brands … Continue reading Sponsored Posts on Instagram: The Ultimate Guide
Amazon Sponsored Ads Described As ‘Sneaky’ by Laurie Sullivan @lauriesullivan, November 29, 2018 Consumers are seeing a lot more advertisements with the growth of advertising on Amazon’s marketplace. Major brands like Johnson & Johnson are paying Amazon big bucks to place those sponsored product ads in baby registries. U.S. advertisers will spend $4.61 billion using … Continue reading Amazon Sponsored Ads Described As ‘Sneaky’
