Andrew Todd — November 17, 2018 — November 17, 2018 janeb13 / Pixabay Advertisers have access to additional placements with Sponsored Brands thanks to some recent enhancements that Amazon made. This ad type appears in highly visible top-of-page placements and at the bottom of the page. The prominence of these ads highlights the importance of … Continue reading Testing Effectively with Amazon Sponsored Brands
The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more. Amy Gesenhues on October 29, 2018 at 2:58 pm LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager. Why marketers should care Earlier this … Continue reading LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Allie Decker — March 10, 2018 — March 10, 2018 Influencer marketing is an incredibly lucrative industry – and powerful marketing move for brands. Businesses, especially those new to Instagram and marketing on social media, should consider running an endorsed or sponsored Instagram post from time to time. Working with influencers gives your brand a … Continue reading How to Run Instagram Sponsored Posts Without Getting Slapped by the FTC
Mobile Sponsored Content Is Read More Often, Longer by Laurie Sullivan @lauriesullivan, (November 06, 2017) The move from desktop to mobile search also continues to have an impact on content marketing. Data released Monday suggests that reading content on mobile devices now surpasses those reading on desktop. Those who are reading on mobile devices now … Continue reading Mobile Sponsored Content Is Read More Often, Longer
If you haven’t been taking advantage of Sponsored InMail, it may be time to hop onboard. Columnist Garrett Mehrguth dives into the ways it can benefit your B2B organization and drive leads. Garrett Mehrguth on June 28, 2017 at 11:47 am In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing … Continue reading How to generate B2B leads with LinkedIn’s Sponsored InMail
by Holly Pavlika, Columnist, January 30, 2017 With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In a time where so many CPG brands are investing in influencer marketing due to the abounding opportunities, do too many sponsored posts mean … Continue reading 80% Of Influencers Report Never Receiving A Negative Comment On Sponsored Content
Bill Conn — November 23, 2016 — November 23, 2016 LinkedIn announced the launch of Sponsored InMail last week, and I really wanted to love it. I still might. But right now it seems like just another great way for marketers to be ignored by their audiences – and potentially damage their brand in the … Continue reading LinkedIn Sponsored InMail: Another Way to Be Ignored by Your Audience
by Denise Chan June 29, 2016 Follow @denisechan26June 29, 2016 Many advertisers are now shifting their budgets towards Instagram Sponsored Ads. With 80 million photos and 3.5 billion likes generated daily on the platform, brands are eager for a slice of the social commerce pie. The secret is, Instagram is easy. You don’t need professional … Continue reading Paid Social Strategy 101: Instagram Sponsored Ads
by Roberto Blake April 19, 2016April 19, 2016 5 Tips on How To Get Sponsored on YouTube Getting sponsored on YouTube can feel challenging, but there are some keys to helping you build a good relationship with a brand that you want sponsorship from and helping them understand the value of your channel and your … Continue reading 5 Tips on How To Get Sponsored on YouTube
