by John Levitt March 17, 2016March 17, 2016 Spending on native ads is expected to reach $ 21 billion by 2018. And as marketers begin to invest more heavily in content, they need to start thinking like editors and audience developers — finding ways to better understand their audience. (March 20, 2016) at Publishing Executive’s … Continue reading Sponsored Content vs. Editorial Content: Does It Have To Be Either/Or?
Tag Archives: Sponsored
9 Ways To Make Sponsored Posts Appealing To Readers
Erauj BatistaOctober 26, 2015 Sponsored posts have been the love and hate of many bloggers over the years. You can guess why— it’s very difficult to please both your advertiser and your audience alike. Who should you favor? Who should just ‘take it’ without complaints? The truth, as always, is in the middle. Both your … Continue reading 9 Ways To Make Sponsored Posts Appealing To Readers
Consumers Can’t Tell The Difference Between Sponsored Content And Editorial
In a new study, consumers identified native advertisements as articles a large percentage of the time. Ginny Marvin on September 9, 2015 No matter what kinds of disclosures or design tweaks sponsored articles receive on leading online publications, consumers continue to confuse sponsored content (aka native advertisements) with actual articles, according to the latest survey from Contently. … Continue reading Consumers Can’t Tell The Difference Between Sponsored Content And Editorial
Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level. Susan Waldes on March 30, 2015 In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers. There was no big … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2
Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she’s learned from participating in the lengthy beta. Susan Waldes on March 10, 2015 Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
4 Steps To Use Facebook Sponsored Posts To Increase Downloads For Your App
Puneet Yamparala December 25, 2014 Let us take a look at a very common scenario, which almost all of us experience every day. You are looking through your Facebook news feed and all of a sudden you see a sponsored post, which says “Buy this widget now!! 25% off.” If you are like most … Continue reading 4 Steps To Use Facebook Sponsored Posts To Increase Downloads For Your App
One Way You Know Your Sponsored Content’s Being Laughed At
And now, at last, the Social Media Insider will stop discussing retargeting and social data and finally offer some comic relief. Good thing that I’m not writing about the executive musical chairs at Twitter, or Facebook’s expanded targeting capabilities, right? You see, it’s a Friday in summer (well, close enough), so I’m devoting this column … Continue reading One Way You Know Your Sponsored Content’s Being Laughed At
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