The NWSL’s Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot. Constantine von Hoffman on November 27, 2023 Brand sponsorships require some very sophisticated matchmaking. Both sides are tying their public image to that of the other organization — which they have … Continue reading How HubSpot found the right sports sponsorship partner
Tag Archives: Sponsorship
Relo Metrics boosts sponsorship measurement with VideoAmp viewership data
The combined datasets give advertisers and agencies improved measurement for brand impressions during live events. Chris Wood on August 15, 2023 Sponsorship analytics platform Relo Metrics (formerly GumGum Sports) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models … Continue reading Relo Metrics boosts sponsorship measurement with VideoAmp viewership data
Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort
Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car. Chris Wood on April 4, 2022 Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, Sponsor X, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit … Continue reading Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort
A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands
When you’re a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy. Megan Hannay on December 27, 2017 To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent … Continue reading A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands
Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers. Kevin Lee on August 17, 2017 We don’t call it radio advertising anymore. It’s online audio advertising, and it can live anywhere: … Continue reading Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
How To Ask For Blog Sponsorship When You’re Afraid
by Gina Badalaty Follow @GinabadSeptember 2, 2016 One of the scariest things for new bloggers to do is ask for pay for their work. While sponsorships can be a vital source of income for a successful blogger, too many of us are terrified to ask for enough payment for what we are actually worth. Here … Continue reading How To Ask For Blog Sponsorship When You’re Afraid
8 tips from 7 months of local sponsorship marketing
Looking to dive into local sponsorships? Columnist Megan Hannay offers eight lessons learned that will help you plan your strategy. Megan Hannay on July 27, 2016 This blog post series is not subtle about its advocacy for local sponsorships. But based on current local marketing inventory, it’s clear that sponsorship needs are ready for … Continue reading 8 tips from 7 months of local sponsorship marketing
Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness
Racking up points from a great sports sponsorship isn’t enough. Columnist Joshua Reynolds says scoring more than the competition is the new definition of success — and the right approach to analytics can help. Joshua Reynolds on June 1, 2016 As the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars … Continue reading Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness
DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition
by Richard Sunley May 19, 2016May 19, 2016 Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business, especially with social media changing the game when it comes to measuring the reach of a brand or logo. Event organizers … Continue reading DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition
Combining Social Data with Financial Data: Measuring Sponsorship ROI
Richard SunleyMay 24, 2015 These days, sport is big business. From massive global sporting events like the World Cup, to giant team brands like Real Madrid or the Dallas Cowboys, the intersection between sports and business is increasingly lucrative and increasingly global. And one particularly profitable channel of income for the sports teams (and venues) … Continue reading Combining Social Data with Financial Data: Measuring Sponsorship ROI
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