Tag Archives: sponsorships.

Mercedes Formula One was skeptical of crypto sponsorships. Now it’s racing to drop FTX

  By Jeff Beer November 11, 2022   The Mercedes Formula One team, home to seven-time world champ Lewis Hamilton, announced it has suspended its partnership agreement with the troubled cryptocurrency exchange FTX. Earlier this year, in an interview for a story on FTX’s rise in sports sponsorship, Mercedes Formula One commercial director Richard Sanders … Continue reading Mercedes Formula One was skeptical of crypto sponsorships. Now it’s racing to drop FTX