Tag Archives: Sporting

Should you hitch your campaigns onto the sporting bandwagon?

Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out. Laura Collins on August 17, 2016 For any of you out there who aren’t sports fans, this probably isn’t shaping up to … Continue reading Should you hitch your campaigns onto the sporting bandwagon? →

A Sporting July Helps BBC Remain Top Publisher On Twitter

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Fueled by Wimbledon, England’s success in the women’s World Cup and a deep well of content, BBC stories receive nearly 4 million tweets, one million more than runner-up The New York Times. Martin Beck on August 13, 2015 Riding a strong July for sports in the UK, the BBC pushed its advantage as the most … Continue reading A Sporting July Helps BBC Remain Top Publisher On Twitter →

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