Tag Archives: sports

Super Bowl XLII Attracted Malicious Attacks Through Sports Bets

Sports Business

Super Bowl XLII Attracted Malicious Attacks Through Sports Bets by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2023 Super Bowl XLII attracted an estimated $16 billion in wagers, a survey published in February by The American Gaming Association (AGA) found. Most bets are made through sports-betting apps, making bets easy and efficient. The popularity of sports betting, … Continue reading Super Bowl XLII Attracted Malicious Attacks Through Sports Bets →

Women’s Sports Growth = Marketing Opportunities

Women In Business

Women’s Sports Growth = Marketing Opportunities by Jennifer Davis , December 10, 2021 The NCAA recently announced that the Division I Women’s Basketball Championship will use the “March Madness” branding beginning with the 2022 tournament.  This change is not only a testament to the growth of women’s college basketball, but all women’s sports at a … Continue reading Women’s Sports Growth = Marketing Opportunities →

Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

Advertisement Industry

John Smulo — October 9, 2018 Follow @purplecowtweets — October 9, 2018 KeithJJ / Pixabay We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase itself is almost too simple in a way, … Continue reading Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics →

Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it

Mobile Marketing

NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic data. Greg Sterling on July 18, 2016 at 12:00 pm Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there are numerous other non-advertising uses for the information — among them, predicting who’s going to benefit … Continue reading Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it →

A Plea for Making Resonance The Top KPI In Sports Marketing ROO Measurement

Marketing Guide

by Jon Last, , Op-Ed Contributor, (April 13, 2016) And therein was my indoctrination into the timeless conundrum of sports marketing, or any marketing for that matter … the classic and often futile search for true ROI assessment. The elephant remains in the room, that absent the deployment of extremely pricey and extensively controlled experiments … Continue reading A Plea for Making Resonance The Top KPI In Sports Marketing ROO Measurement →

How Sports Brands Use Social Media To Create VIP Reward Programs

Sports

Jessica WilliamsAugust 25, 2015 In today’s information friendly world, everyone is a sportscaster, sideline photographer, analyst, and coach. Fans today have the ability to share their praise, critiques and favorite plays in the same environment as an ESPN or Sportscenter host. And, the communities that form around these public opinions are possible because of a … Continue reading How Sports Brands Use Social Media To Create VIP Reward Programs →

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