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Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. Stephanie Miller on March 11, 2025 Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring … Continue reading Finding the sweet spot between relevance and discovery in B2B lead nurturing
February 24, 2025 How to spot fake job postings and avoid scams Not every job listing is what it seems. Experts reveal how to identify fake postings, avoid scams, and focus on legitimate career opportunities. BY Featured If you’ve ever felt frustrated by job listings that seem too good to be true or lead nowhere at … Continue reading How to spot fake job postings and avoid scams
February 09, 2025 How to spot red flags for burnout in yourself and coworkers Burnout in anyone you work with can make a good job miserable. Here’s how to spot the signs and what to do about it. BY Kathleen Davis The shine has worn off the new year and, given the long slog of winter … Continue reading How to spot red flags for burnout in yourself and coworkers
Amelie Boucher | December 3rd, 2024 Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming platforms in the world? Also, it isn’t just a platform for music and podcasts; it’s a goldmine for digital marketers. Beyond building awareness, it excels at driving engagement and … Continue reading 5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
November 03, 2024 How to spot ‘cheapfakes’ online, according to 2 misinformation experts Recent headlines warn of sophisticated, AI-driven deepfakes, but it’s low-tech ‘cheapfakes’ that are fueling the latest round of disinformation. BY The Conversation Someone tracking the conflict raging in the Middle East could have seen the following two videos on social media. The first … Continue reading How to spot ‘cheapfakes’ online, according to 2 misinformation experts
By Barbara Kellerman March 12, 2024 Both founders and CEOs have been known to go down in flames. But in the first decades of the 21st century arguably no downfall was as spectacular as that of Elizabeth Holmes. Her story is so singular—her persona so captivating, her rise to fame so striking, and her … Continue reading 3 leadership red flags Elizabeth Holmes should have raised—and how you can spot them yourself
By Elissaveta M. Brandon January 19, 2024 Herman Miller has a new brand identity, but you probably haven’t noticed. On January 2, Herman Miller announced a refreshed brand identity by Brooklyn design office Order. The new look, which will be rolled out over the next few months, includes a slightly different logo, a slightly different … Continue reading Herman Miller has a new brand identity. Can you spot the differences?
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its “commitment to free speech.” Nicola Agius on August 30, 2023 X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack … Continue reading X (Twitter) marks its spot by bringing back political ads
Searches For ‘Aspartame’ Surge, Putting Marketers In Difficult Spot by Laurie Sullivan , Staff Writer @lauriesullivan, July 5, 2023 Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge. Aspartame, the common artificial sweetener used in some Snapple drinks, and products such as Coca-Cola … Continue reading Searches For ‘Aspartame’ Surge, Putting Marketers In Difficult Spot
Salesforce Developers are Burnt Out – Spot it and Help Them Prashanth Samudrala / 30 Nov 2022 The expectations for Salesforce developers are increasing, and rising cybersecurity threats further the need for quickly-produced, pristine code. At the same time, the economic downturn and developer shortage is forcing companies to operate with a very limited … Continue reading Salesforce Developers are Burnt Out – Spot it and Help Them
