Founder of Simple Strat, a HubSpot consultancy, Ali Schwanke talks to us about her martech journey. Kim Davis on September 27, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple Strat, a … Continue reading Ali Schwanke: Spotlight on the expert
From part-time administrative marketing assistant to DAM AI expert working in the trenches of major asset management projects: Michelle Tackabery’s journey. Kim Davis on July 2, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Michelle Tackabery is … Continue reading Spotlight on the expert: Michelle Tackabery
July 02, 2024 Spirit’s CEO is in the spotlight as Boeing searches for new leadership Boeing has been looking for a new CEO after Dave Calhoun said he would step down by the end of the year. BY Reuters Boeing’s long-awaited announcement that it will buy back its struggling supplier, Spirit AeroSystems, now shifts the focus … Continue reading Spirit’s CEO is in the spotlight as Boeing searches for new leadership
Shama Hyder talks about being at the start of social media marketing, how to adapt to a world of “dark social,” and the industry’s data delusion. Constantine von Hoffman on June 17, 2024 Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back … Continue reading Spotlight on the expert: Shama Hyder
Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers. Chris Wood on May 15, 2024 Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. She … Continue reading Alicia Arnold: Spotlight on the expert
May 24, 2024 A union steps into the spotlight SAG-AFTRA had a secret weapon in its fight for better pay and improved protections BY FastCo Works Last July, SAG-AFTRA, the union that represents thousands of film and television actors, commenced a headline-making strike. Key issues for the union in the labor dispute were better compensation and … Continue reading A union steps into the spotlight
Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman’s Hole in the Wall Gang Camp. Constantine von Hoffman on April 30, 2024 Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As you’ll see, he kind of … Continue reading Brian McKenna: Spotlight on the expert
Ana Mourão is a senior digital marketing leader and CDP advisor at the iconic global tools brand Stanley Black & Decker. Kim Davis on April 15, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stanley Black & … Continue reading Ana Mourão: Spotlight on the expert
Natalie Jackson tells us about her start in creative writing and magazine publishing, and about the role of thought leadership in her professional development. Chris Wood on April 3, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. When … Continue reading Natalie Jackson: Spotlight on the Expert
The Trust Insights CEO talks about her love of data, co-founding her company and the challenges she’s faced being a woman in technology. Constantine von Hoffman on March 18, 2024 Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. She’s an authority on compliance, governance, change … Continue reading Katie Robbert: Spotlight on the expert
