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Martech sprawl is real: too many tools, too little impact. Cut through the noise and invest in martech that truly moves the needle. Gene De Libero on February 3, 2025 Look at your marketing stack. That sprawling collection of tools tells a story of ambition, necessity and maybe a little FOMO. Some 14,106 martech … Continue reading The hidden costs of martech sprawl and how to overcome them
How Tech Sprawl Actually Slows Digital Transformation Nick Bandy / Oct 20, 2023 Think about the last software program you purchased for your employees. You may have needed only one or two of its features, so you kept the previous program that your employees used before as well. After that was implemented, you noticed … Continue reading How Tech Sprawl Actually Slows Digital Transformation
