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Curt Woodward A little more than a year ago, Salesforce announced it was paying $ 2.5 billion to acquire marketing software company ExactTarget. It was the largest in a string of buyouts meant to make Salesforce more competitive in digital marketing, giving it more ammunition against huge names like SAP, Oracle, IBM, and Microsoft. Analysts … Continue reading Spurned by Salesforce, HubSpot Aims for Revenge with Sales Software
