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New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences. Kim Davis on January 8, 2025 Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say they are using 16 or more marketing solutions. The conclusions are based on … Continue reading Martech stack complexity fragments audience data
Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here’s how. Alicia Arnold on October 30, 2024 If you haven’t assessed your organization’s marketing technology in the last year, you are likely overdue for a clean out. Just like cleaning out a closet, garage … Continue reading Is it time to clean out your martech stack?
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the most important platforms for growing a B2B startup. MarTechBot on August 26, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on … Continue reading Essential stack for a B2B startup: Best of the MarTechBot
If applications like CDPs and customer engagement platforms rely on data in data warehouses, what are the broad implications for the martech stack as a whole? Kim Davis on August 15, 2024 This is the third article in a three-part series. The first, on composable CDPs, is here; the second, on composable customer engagement … Continue reading What the composability revolution means for the martech stack
20% of your tools drive 80% of your results, but how do you determine which tools they are? Gene De Libero on August 14, 2024 This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle … Continue reading 7 strategies for getting the most from your martech stack
Find out why maturing your martech stack is crucial for long-term success and how to do it with documentation and strategic planning. Steve Petersen on July 15, 2024 Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology … Continue reading A roadmap to martech stack maturity
From cost management to data integration and future-proofing: What to examine when deciding to replace or upgrade. Eric Holmen on July 11, 2024 CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses … Continue reading 6 key issues when deciding to consolidate or upgrade your martech stack
Research-backed insights on martech composability, including the role of center platforms, specialist apps and effective handover processes. Frans Riemersma on June 25, 2024 The martech landscape has long been caught between two competing narratives: the promise of all-in-one marketing suites and the flexibility of point solutions. But there is a more nuanced reality that … Continue reading The truth behind martech stack composability
AI is just one technology that’s changing the game of cold email outreach and re-writing the BDR playbook forever. Mike Pastore on June 25, 2024 Armies of business development reps and sales development reps (popularly known as BDRs and SDRs) reach out across the globe every day, trying to drum up business for B2B … Continue reading A new tech stack for cold email outreach is taking shape
The relationship between marketing applications and warehouse data means a new kind of martech stack is likely to emerge. Kim Davis on June 6, 2024 The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. It goes beyond the composable CDP and the composable customer engagement … Continue reading Cloud data warehouses set to disrupt the martech stack
