To consolidate or negotiate? Optimize your marketing and sales technology for better ROI with these cost-saving strategies. Ali Schwanke on March 21, 2023 Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks, which have grown from a small portion of the budget a decade ago to … Continue reading 5 tips to get more value from your tech stack
Tag Archives: Stack
L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok
L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, January 16, 2023 L’Oréal ANZ, a multibillion-dollar cosmetic giant, chose Productsup’s product-to-consumer (P2C) software to drive down costs and enhance its omnichannel strategy in Australia and New Zealand. The partnership will assist L’Oréal ANZ aims to … Continue reading L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok
3 steps to building an effective martech stack
Identify core customer and business needs first. Then build your stack accordingly. Chris Wood on December 13, 2022 Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. … Continue reading 3 steps to building an effective martech stack
More than 60% of B2B marketers say martech stack is too complex
The preferred solution: Spend more money on it. 70% of U.S. marketers expect their tech budget to grow next year. Constantine von Hoffman on October 10, 2022 More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a … Continue reading More than 60% of B2B marketers say martech stack is too complex
Snowflake Data Names Most Successful Companies In Data Stack
Snowflake Data Names Most Successful Companies In Data Stack by Laurie Sullivan @lauriesullivan, September 30, 2022 Snowflake, best known for its data cloud, released a report — Modern Marketing Data Stack — that looks at patterns and the technologies used by nearly 6,000 of its customers that generated revenue between June 1, 2021, to June … Continue reading Snowflake Data Names Most Successful Companies In Data Stack
The secret to building a useful martech stack
Want to ensure the success of your martech investments? Here’s a simplified approach to implementing your martech stack. Gene De Libero on September 23, 2022 We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also … Continue reading The secret to building a useful martech stack
My Stack is Bigger than Your Stack, So What?
Martech stacks must be judged by effectiveness, not size. Anita Brearton on June 27, 2022 How big should a martech stack be? The answer is, as big as it needs to be, which I know isn’t a helpful answer. On our platform we have almost 1,000 stacks under management, ranging from 10 products to more … Continue reading My Stack is Bigger than Your Stack, So What?
5 steps to martech stack success
How to be sure you’re in the driver’s seat, not the vendor. Gene De Libero on June 22, 2022 There are many reasons marketing technology fails to deliver on its promise. Among the biggest are the questionable tactics of some vendors’ sales teams and customers who aren’t prepared for them. What follows is a way to … Continue reading 5 steps to martech stack success
Three ways to organize your martech stack
Some common ways to organize your martech stack and the unique benefits of each approach. Megan Michuda on June 17, 2022 Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. … Continue reading Three ways to organize your martech stack
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it. Pamela Parker on April 29, 2022 While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment. In this article, I’ll explain … Continue reading Knowledge management for content marketers: My tech stack
Random Posts on
Avoiding the Digital Marketing Dinosaur [Infographic]
5 Key Insights On How To Win Your Buyer’s Heart
5 Stunning Transactional Emails You Can Steal From
9 Call Attribution Metrics Digital Marketers Can’t Live Without
The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach
Instagram now lets you shop in chat
Foolproof Your Finance Function With Technology
You need a market research mind-set
Losing Your Social Sharing Counts Could Cost You
