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Investments In Connected Commerce, Tech Stacks Rise To $585B by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2025 Online channels will completely overtake offline channels this year. Offline overall will decline by an estimated 5.5% year-over-year by the end of 2025, while online marketing spend will grow by 12.3% — with data, analytics and data … Continue reading Investments In Connected Commerce, Tech Stacks Rise To $585B
Move past the “do more with less” mentality in marketing. Focus on maximizing value from existing resources and technology investments. Justin Sharaf on February 29, 2024 Justin Sharaf will lead a panel on marketing operations and AI at The MarTech Conference. “Do more with less” is a popular theme in marketing today. I cringe every … Continue reading 3 tips to maximize your martech stack’s value
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority. Constantine von Hoffman on August 28, 2023 Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in … Continue reading Marketers are only using one third of their stack’s capability
Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs by Ray Schultz , Columnist, March 3, 2023 B2B brands are doubling down on account-based marketing (ABM), devoting 28% of their 2022 marketing budget to it. In addition, 71% are increasing their 71% spend in 2023, with average budget growth of 13.1%. And … Continue reading Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Chris Wood on December 27, 2022 Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the … Continue reading 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year
Understanding your martech stack’s evolution makes working with data analysts more efficient. Steve Petersen on October 3, 2022 At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with … Continue reading Data analytics: Your stack’s past and limitations
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on October 19, 2021 Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. … Continue reading What is digital asset management, and why do marketing technology stacks need these tools?
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack. Kathy Bushman on October 5, 2020 MarTech Today’s Editorial Director Kim Davis recently spoke with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia … Continue reading Replay: How experts manage marketing automation within their martech stacks
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection. Jim Yu on May 31, 2017 The Marketing Technology Landscape has now reached nearly 5,000 vendors, with options to suit a wide … Continue reading 3 ways to ensure your marketing technology stacks up
