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Tamara Freethy | December 17th, 2024 When it comes to managing successful paid media campaigns, understanding the customer journey is critical. However, many businesses focus solely on online actions, leaving offline interactions such as phone calls, store visits, or even closed leads, out of the equation. For digital savvy marketing teams and business leaders, investing … Continue reading Selling Stakeholders on Offline Tracking and CRM Integration
Learn how these two roles supports the need for agility to take place at all levels within a marketing organization. Stacey Ackerman on May 16, 2023 There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing, they can … Continue reading The importance of Stakeholders and Practice Leads in agile marketing
Here’s how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing. Stacey Ackerman on October 27, 2022 Today we’ll dive into the Stakeholder role. Of course, the role of Stakeholder is not new to agile marketing, however, it’s not explicitly talked about … Continue reading Stakeholders: Getting started with the Agile Marketing Navigator
Bob Nelson November 28, 2021 Team Building activities can help to build rapport among team members and across the organization, making it easier to communicate, collaborate, and get work done. Because of increased worker visibility, these activities also help to create an organization where there is a greater chance for employees to move within the … Continue reading Fun Teambuilding Activities Benefit All Stakeholders
Steven Imke March 30, 2021 Why do some people choose to take on great risks and start a small business rather than remain an employee that has a predictable and more secure income? This has been a vexing question that at some level I felt in my gut but had a hard time putting into … Continue reading How to Intrinsically Motivate Stakeholders with a Noble Purpose
Gleb Tsipursky June 24, 2020 Using empathy to establish a good relationship with your organization’s stakeholders can pave the way to increased productivity and a stronger bottom line. By identifying your organization’s key influencers, you will be able to address a group of stakeholders whose decisions will have the most impact on your organization. Learning … Continue reading 3 Key Empathy-Based Methods to Uncover the Truth About Your Stakeholders
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our investments. Jim Yu on April 3, 2020 I’ve long been an advocate of balance and alignment within the Golden Triangle framework – people, process and technology – as prerequisites to the success of any business solution or strategy. Today I … Continue reading Making the most of your martech by better managing stakeholders
Barry Overeem — January 17, 2020 This post is an excerpt from the book that we, the authors, are writing, the ‘Zombie Scrum Survival Guide’. It’s our way of delivering small increments and involving our stakeholders: you, the reader. So we’d love to hear your feedback, encouragements and wild ideas. The Scrum Framework urges teams … Continue reading How Do You Know You’re Not Involving Stakeholders?
Christiaan Verwijs — December 30, 2019 When is someone a stakeholder, really? It’s such a simple question that you can’t help but wonder why we’re even asking it. The Scrum Framework relies heavily on involving stakeholders. And for good reason. You need them to validate your assumptions and to determine what is valuable (and what … Continue reading Actual Stakeholders? Or Just Your Audience?
Ben Mulholland — May 25, 2018 — May 25, 2018 Have you ever had a project which never seems to end? One which you either underestimated or kept adding tasks to as you went along? That’s exactly what setting out your project scope will prevent. By analyzing the elements of your projects before starting, you … Continue reading Project Scope: How to Meet Deadlines and Keep Stakeholders Happy
