Angela Hausman, PhD April 1, 2021 In the middle of the COVID-19 pandemic, social agony, and the instability of finances, the number of businesses facing a financial crisis spiked all over the world. If you’re one of the millions of people worldwide forced out of your job or career due to the pandemic, you may … Continue reading Help Your Business Stand Out in 2021 With These 6 Tips
Jessica Thiefels March 27, 2021 Standing out on Google isn’t just about having a good ad, but also about leveraging SEO best practices and the tools Google offers, so you can drive long-term organic traffic while getting clicks to your website, service pages, and blog posts. When done right, you can beat out your competitors … Continue reading 7 Solid Strategies to Stand Out From Your Competitors on Google
Mukesh Gupta March 16, 2021 Premise: One of the side effect of the explosion of social media is that every one is trying to be seen (views), heard (downloads) and appreciated (likes/shares). In this constant struggle to be seen/heard/appreciated, everyone is trying to be different and unique and authentic. And that is the true challenge. … Continue reading How to Be Different and Stand Out
Justin Wong February 22, 2021 Creating eye-catching social media posts when you’re not an Adobe Photoshop or InDesign pro can be challenging. But gone is the era of stern and boring images for your social media pages. If you lack the time or the desire to learn the Adobe suite to create stunning images and … Continue reading How to Use Canva to Stand Out on Social Media
Kiran Patil November 25, 2020 With a stronger inclination towards online shopping, the holiday season this year will be more critical and competitive for Amazon sellers than ever before. To stay ahead of the competition and to ensure that their products stand out in the market, sellers must employ a comprehensive Amazon advertising strategy to … Continue reading Stand Out This Holiday Season With a Comprehensive Amazon Ads Strategy
Daniel Burrus October 12, 2020 Every industry has products or services that are commodities. From food and beverage items to household products and daily services, commodities are everywhere and make bottom-line profits harder and harder to attain due to the fact that consumers tend to view commoditized products or services with an attitude of ambivalence. … Continue reading De-Commoditizing is Key – Make Your Products Stand Out
Daniel Hopper October 9, 2020 If we’re the same as everybody else, nobody will remember us. If we’re a brand, we want to be memorable, right? We want people to think of us when they are thinking about purchasing a product or service that we offer. If we have a point of difference to our … Continue reading Using Differentiation to Stand Out From the Competition
Sarah Mead October 8, 2020 We are all human and looking for opportunities to connect, learn, and grow together. In the current state of the world, many companies are unable to lean on traditional in-person events as they normally would to generate leads. The result: Customers are yearning to forge connections, and companies are looking … Continue reading Live Webinar Strategies to Stand Out in a Webinar-Saturated World
Sara Card August 7, 2020 Have you ever had experiences and interactions across a brand’s channels that just don’t connect? Maybe you bought something on a favorite retailer’s website… yet you’re still followed by ads for it across the Internet. Or maybe, after filling out an account application online, you find the call center agent … Continue reading Where Do You Stand with Cross-Channel Maturity?
Daniel Hopper August 5, 2020 Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where does a brand sit in the hearts and minds of customers? These associations that consumers hold with a brand … Continue reading Positioning: 5 Strategies to Stand Out From Your Competitors
