Claravine will now provide marketing data standardization within Snowflake AI Data Cloud. Kim Davis on July 11, 2024 Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, … Continue reading Claravine connects its Data Standards Cloud with Snowflake
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability. Chris Wood on July 12, 2023 IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help … Continue reading IAB Tech Lab’s updated data clean room standards: What marketers need to know
The data clean room standards include DCR Guidance & Recommended Practices and will be open for public comment for 60 days. Chris Wood on February 16, 2023 IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open … Continue reading IAB Tech Lab launches first clean room standards
EV Shoppers Have High Standards For Website Performance by Tanya Gazdik , Staff Writer, September 12, 2022 This story ran in a previous edition. It should shock no one that a consumer interested in a battery electric vehicle is probably ahead of the curve when it comes to technology and online shopping. Unfortunately for automakers, … Continue reading EV Shoppers Have High Standards For Website Performance
Microsoft, Meta And Others Create Metaverse Standards Forum by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2022 Adobe, Epic Games, Meta, Microsoft and more than 30 companies and organizations have formed a standards group for metaverse technology to foster open, interoperable standards for augmented and virtual reality, geospatial, and 3D technology. The Metaverse Standards Forum, … Continue reading Microsoft, Meta And Others Create Metaverse Standards Forum
Only your team can determine which metrics mean the most for your business. Ruben Ugarte on April 27, 2022 Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that … Continue reading Analytics software delivers data, standards deliver insights
Alejandro Arrieche Last updated: 11 April 2022 Two new Ethereum Request Comments, also known as ERCs, have been approved in the past few days to standardize how two critical aspects of smart contracts work within this popular blockchain. The ERC-4626 and ERC-721R are the names of these two proposals that have already been finalized and … Continue reading Two New ERC Standards Introduced for Token Vaults and NFTs
Lauren Covell May 14, 2021 One silver lining of COVID-19 appeared when private companies received a short reprieve from the new lease accounting standards courtesy of FASB ASC 842 — “reprieve” being the operative word here. Come December 2021, these standards go into full effect, giving you less than a year to develop and execute … Continue reading FASB ASC 842: How to Best Transition to New Lease Accounting Standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Ginny Marvin on August 4, 2020 Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking are causing upheaval across the digital ad … Continue reading Ad industry groups launch effort to push for addressable media standards
Standards To Combat Fake Reviews Needed As Trust Erodes by Laurie Sullivan , Staff Writer @lauriesullivan, March 6, 2020 Nearly three-quarters of consumers want the retail industry to implement standards with severe punishment for violators to combat fake reviews and even harsher punishments for noncompliance. One of the punishments would be paying a fine of up … Continue reading Standards To Combat Fake Reviews Needed As Trust Erodes
