By Joe Berkowitz August 20, 2023 As the lights dimmed at Brooklyn Opera House, the audience braced themselves for a video interlude. Soon, the venue’s movie screen filled with the familiar visage of Ben Hosley, producer of the comedic film-appreciation podcast, Blank Check, whose live show had packed the house on this particular March … Continue reading How podcast producers became rising stars in the creator economy
AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz by Laurie Sullivan @lauriesullivan, March 17, 2023 AT&T has released a full 360 campaign with four spots from creative partner BBDO LA that will run throughout March Madness games airing on CBS and Warner Bros. Discovery. The spots will run across television, digital, out-of-home (OOH), social, and … Continue reading AT&T’s Lily Joins NCAA Stars In March Madness Ad Blitz
Snap is finally profitable Snapchat has more users than ever. K. Bell @karissabe February 3rd, 2022 Snap Partner Summit 2021 – Snap Inc via Getty Images Nearly five years after going public, Snap is finally profitable. The company shared the milestone in its fourth-quarter earnings release, where it reported $23 million in positive net income. … Continue reading Snapchat tests mid-roll ads in Stories from Snap Stars
Julie Hansen December 26, 2020 Your virtual first impression can make or break your sale. In the first few seconds of a video call, prospective customers quickly make decisions about you and your company and how (or whether) they’re going to listen to you. To ensure you’re making a strong first impression, look no further … Continue reading Virtual First Impression: 5 Secrets from the Stars
Jason Oliveira — November 13, 2019 Whether you’re shooting a CEO update for internal communications or a corporate culture video for social, chances are you’ll need to leverage your fellow team members as on-screen talent. While some of your coworkers will welcome this opportunity to shine on camera, others may shudder at the thought of … Continue reading Turn Your Team Members Into Video Stars: Top 5 Tips for Prepping Internal Talent
By Vikas Agrawal September 22nd, 2017 For every marketer, online branding is a puzzle that they must piece together themselves. Let’s face it, the guides you can find online can only cover so much. At the end of the day, you still have go through trial and error to devise a strategy that will match your … Continue reading 5 Branding Lessons from Social Media Stars
John Lincoln — December 13, 2016 Follow @johnelincoln— December 13, 2016 You might have heard that Google recently updated the guidelines for rich snippet reviews. If you’re someone who includes marked-up reviews on your website, the changes could have a direct impact on your SEO efforts. Some people got new rich snippet reviews stars in … Continue reading Lost Your Review Rich Snippet Stars in Google? Here’s Why.
With marketing evolving at a rapid pace, what does it take to shine? Columnist Mary Wallace gathers some insight from three industry veterans. Mary Wallace on May 24, 2016 Approximately 76 percent of marketers feel that marketing has changed more in the past two years than in the previous 50. What a mind-boggling thought. Among … Continue reading 3 tips for success from today’s marketing rock stars
ZOG DigitalNovember 6, 2015 Variety found that the eight out of the top 10 influential figures among Americans aged 13-18 are all YouTube creators. The only two celebrities from other media channels to make the cut are Bruno Mars and Taylor Swift. YouTube’s ability to create stars is no longer a surprise, especially after seeing … Continue reading YouTube Star’s Influence Beyond The Video Platform
New plans include a shift in payment strategy, new video formatting, and partnerships with Hollywood producers. By Peter Wade YouTube wants to retain its stable of digital stars and is planning to invest millions of dollars to do so. The video-sharing website is pursuing new deals that would pay popular content creators–like Fast Company cover … Continue reading YouTube Invests Millions To Keep Its Top Stars Home
