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Insights for designing an effective intake process that supports strategic decision-making and operational success. Nickole Brown on February 24, 2025 I’m all in on data as a valuable asset to an organization. It enables employees to perform analyses that drive data-informed decision-making. However, collecting meaningful data must be a priority to create this asset. … Continue reading Data-driven decisions start with effective intake forms
February 15, 2025 Budgeting is easy if you approach it like you’re doing laundry The process of budgeting may be simple, but it’s far from easy. If you’ve struggled to create and maintain a working budget, these guidelines can help you get a handle on your money. BY Emily Guy Birken Years ago, I asked my … Continue reading Need some help with budgeting? Start by answering these 4 simple questions
Shrinking budgets aren’t a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue. Gene De Libero on January 14, 2025 Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about … Continue reading Stop defending your marketing budget — start proving its value
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays. Chris Wood on November 27, 2024 Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% … Continue reading Holiday ecommerce start surpasses record-breaking forecast
November 02, 2024 Start using Apple Intelligence with these 6 new productivity hacks Writing and communicating are about to get a whole lot faster and easier. BY Michael Grothaus Apple launched Apple Intelligence this week, the company’s official foray into the artificial intelligence space. The platform is designed around privacy and will roll out in stages, … Continue reading Start using Apple Intelligence with these 6 new productivity hacks
Google AI Advancements Start To Generate Payback by Laurie Sullivan , Staff Writer @lauriesullivan, October 30, 2024 Google DeepMind on Wednesday detailed two speech-generation technologies developed to help people worldwide interact with more natural, conversational and intuitive digital assistants and AI tools. Advertisers using these technologies can generate long-form, multi-speaker dialogue for ads or other types … Continue reading Google AI Advancements Start To Generate Payback
Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind. Melissa Reeve on October 29, 2024 Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their … Continue reading 5 ways to jump start AI adoption
Storms in Southeast impact U.S. traffic and sales for two-day October event. Value-added services and pricing remain key holiday strategies. Chris Wood on October 10, 2024 Holiday promotions got off to a slow start this week as consumers in Florida braced for the second of two big storms in as many weeks. Amazon’s Prime … Continue reading Prime Big Deal Days kicks off holidays with slow start
July 08, 2024 Samsung union workers start three-day strike in Seoul Union officials said about 3,000 strikers attended a rally in the rain near Samsung’s headquarters in Hwaseong, south of Seoul. BY Reuters Samsung Electronics workers began a three-day strike for better pay on Monday, with their union pointing to further action should South Korea’s biggest … Continue reading Samsung union workers start three-day strike in Seoul
The latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back? Kim Davis on May 2, 2024 Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report from Salesforce. Recall that online shopping broke records in Q4, 2023. Digital traffic … Continue reading Digital commerce gets off to a slow start in Q1
