Tag Archives: startups

An expert on loyalty programs has a warning for blockchain startups

If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the interests of brands. Barry Levine on April 16, 2018   A variety of blockchain startups, such as the Lichtenstein-based DigitalBits Project, are looking to employ the protocol’s tokens to reinvent loyalty programs. Many of … Continue reading An expert on loyalty programs has a warning for blockchain startups

Startups and Self-Reliance: The Benefits of Bootstrapping

David Kiger — December 14, 2017 Follow @davidkiger — December 14, 2017 A prospective small business owner may get lost in the array of possible funding options: grants, bank loans, microloans, angel investors, venture capital, and crowdfunding. And then there’s bootstrapping, in which entrepreneurs use their own funds to start a business. Whether it starts … Continue reading Startups and Self-Reliance: The Benefits of Bootstrapping

Snapchat 101 For Startups and Small Businesses

Kristin Marquet — November 14, 2017 Follow @http://www.twitter.com/KristinMarquet — November 14, 2017 Although the SnapChat app is generally thought to be a social platform made for fleeting moments, humor and irrelevant banter, this mobile app offers several marketing benefits for e-commerce brands, especially those in the fashion and beauty industry. SnapChat can be used to … Continue reading Snapchat 101 For Startups and Small Businesses

The Start-Up’s Guide to Making an Explainer Video That Sells

Andre Oentoro — October 24, 2017 Follow @breadnbeyond — October 24, 2017 Animated explainer videos are the go-to promotion tool for start-ups. They’re very effective at selling a product and increasing conversion rates. This is exactly why companies from all over the world like them: They work and they look awesome on websites and Kickstarter … Continue reading The Start-Up’s Guide to Making an Explainer Video That Sells