Discussing the state of marketing operations at MOPs-Apalooza, a three-day gathering of MOps professionals in Anaheim. Kim Davis on November 8, 2023 “It’s like shaking up all the letters in a Scrabble bag,” she said, “then pouring them all over the table and trying to make a word.” The senior marketing operations manager was talking … Continue reading The state of MOps (-Apalooza)
Tag Archives: State
What’s the state of email beyond 2023? by Litmus
A look back at this year’s trends in email marketing and what to look forward to next year. Litmus on November 7, 2023 It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere … Continue reading What’s the state of email beyond 2023? by Litmus
State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite
The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist. Chris Wood on September 21, 2023 Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. Image: iHeartMedia. IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The … Continue reading State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite
Montana is about to become the first state to ban TikTok
Montana is about to become the first state to ban TikTok Karissa Bell @karissabe Montana is poised to become the first state to ban TikTok. The state’s legislature passed a bill requiring app stores to block the app in the state. The bill, which passed 54 – 43, will now head to Republican Governor … Continue reading Montana is about to become the first state to ban TikTok
Michigan just became the first state in 58 years to repeal a ‘right to work’ law—a win for unions
By Joey Cappelletti—Associated Press March 24, 2023 Michigan, long known as a mainstay of organized labor, on Friday became the first state in decades to repeal a union-restricting law known as “right-to-work” that was passed over a decade ago by a Republican-controlled legislature. The state’s “right-to-work” law had allowed those in unionized workplaces to opt out … Continue reading Michigan just became the first state in 58 years to repeal a ‘right to work’ law—a win for unions
2023 state of the CDP: How innovative brands deliver value with a CDP by Tealium
A new report indicates that 74% of companies with a CDP saw ROI and value within the first year. Tealium on March 2, 2023 For the fourth edition of Tealium’s State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries through an independent firm. The responses revealed … Continue reading 2023 state of the CDP: How innovative brands deliver value with a CDP by Tealium
‘Humanity’ was the most interesting game at Sony’s State of Play, and you can play a demo today
‘Humanity’ is a PS4 game about the strangeness of crowds Jon Fingas @jonfingas You’ll be glad to hear that the PS4 will get at least one more truly oddball game (besides Wattam) during its lifetime. THA and Tetsuya Mizuguchi’s studio Enhance have announced Humanity, a game for PS4 and PSVR that imagines how aliens would … Continue reading ‘Humanity’ was the most interesting game at Sony’s State of Play, and you can play a demo today
The state of martech in 2023
Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies. Anita Brearton on February 6, 2023 2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory … Continue reading The state of martech in 2023
Will Maryland be the first state to adopt a 4-day workweek?
By Adele Peters January 31, 2023 When more than 30 companies spent six months testing a four-day workweek last year—changing their schedules without reducing salaries—they overwhelmingly reported positive results. Productivity went up. It was easier to hire and retain employees. And workers, unsurprisingly, were happier with their jobs and reported better work-life balance. In … Continue reading Will Maryland be the first state to adopt a 4-day workweek?
The state of intent data in 2023 and beyond
With B2B’s increasing reliance on intent data, now is a good time to assess its current state and prepare for what’s ahead. Scott Vaughan on December 19, 2022 In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, … Continue reading The state of intent data in 2023 and beyond
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