Rakuten Group, Golden State Warriors Deepen Multiyear Partnership by Laurie Sullivan @lauriesullivan, May 23, 2022 Rakuten Group, the parent company of performance-based Rakuten Advertising and Rakuten Rewards, and The Golden State Warriors renewed a multiyear partnership. The deal, announced Monday, keeps Rakuten as the official jersey badge partner for the Warriors, and puts an executive who is … Continue reading Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
The State Of Digital Advertising Is (Still) Bad by Maarten Albarda , Featured Contributor, April 29, 2022 I’m sorry, but it’s time again to burst your safety bubble and tell you that, no, your digital dollars are still not safe. On the one hand, I feel like I’m on repeat on this topic, as I … Continue reading The State Of Digital Advertising Is (Still) Bad
Matt Williams Last updated: 22 April 2022 Minting of the second collection of Golden State Warriors NFTs opened in April 2022, in collaboration with FTX US exchange. The first Warriors NFT drop took place shortly after the team partnered with FTX.us in December 2021, and this is a follow up. At the time Warriors CEO … Continue reading Golden State Warriors NFT Mint Open
By Clint Rainey March 22, 2022 Roughly one-third of the U.S. workforce—52 million people—earn less than $15 an hour, according to a new report from anti-poverty advocacy group Oxfam America. And these workers, whose annual pay comes to less than $31,200 a year, are disproportionately not white men, the group found. “Women and people … Continue reading How many workers earn less than $15 an hour in your state? These maps will tell you
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A mix of first and third party content is required to seal the deal. Greg Sterling on February 14, 2020 B2B sales cycles are long, and the buyer’s journey is complex. Content marketing sits well with these aspects because it doesn’t go for a hard sell directly. Instead, it aims to educate and help prospects. … Continue reading State of B2B Content Marketing in 2021 [Infographic]
Jonathon Knepper November 9, 2021 The purpose of this article is to serve as a reference to the current state of Google requirements, specifically as they pertain to scholarly articles and journals. We recognize that several of our clients have several guidelines to satisfy as part of Google Scholar, a top priority since Google Scholar … Continue reading The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites
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Chintan Zalani April 16, 2021 Google is the top traffic referrer on the web. When you compare the “organic” opportunity on search as a marketing channel, it overshadows social media by leaps and bounds — estimates say it’s over 1000%. Indeed, data from 2017 revealed that there are almost 20x traffic opportunities in SEO compared … Continue reading State of SEO in 2021 [Infographic]
Angela Ash January 12, 2021 Flow State and Flow Cycle A flow state is the optimal state of consciousness and, as such, can be quite beneficial. It is similar to the meditative state, with the exception that it uses up all of our stamina. The term “flow state” is not novel, having been used for … Continue reading Proven Tips on How to Work in a Flow State
The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store by Ray Schultz , Columnist, December 29, 2020 National brands trying to segment their email lists might look again at one of those tried-and-true variables from direct mail: geography. A new study by Esquire Advertising found that in-store shopping surged in some states … Continue reading The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store
Pete Laburn September 15, 2020 There is much debate on how leaders should be behaving in these extraordinary times. Hundreds of theories, more than most unproven, pose more confusion than they do solace, because the truth is that nobody is sure. Perhaps a far more interesting question has arisen during this forced, and largely unwelcome, … Continue reading Leadership – A State of Being
