Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness. Constantine von Hoffman on August 7, 2023 When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who: NC … Continue reading How NC Fusion executed its campaign to help girls stay involved in sports
By Kim Rittberg June 18, 2023 I’m not a futurist or technologist but my early forays into ChatGPT have shown me it’s useful for ideation in content creation and I’ve begun to incorporate it into my video courses. I’ve even used it for some tedious tasks (but with a heavy hand in the editing). … Continue reading This is how to stay relevant at work in the age of AI
Stay Ahead of the IoT Curve: 10 Experts Shaping the Industry Brad Anderson / 20 Feb 2023 In today’s world, almost everything is connected. Everything is linked together in a networked world — from your appliances to your cars. This interconnectedness has led to a host of new and exciting opportunities for businesses, and … Continue reading Stay Ahead of the IoT Curve: 10 Experts Shaping the Industry
By Brennan Nevada Johnson February 16, 2023 My business is 100% Black-owned and I’m the founder and CEO. I run a small corporation where I provide PR and media relations to tech companies and startups. Prior to leading my own venture, I freelanced and consulted full time on the side of corporate jobs … Continue reading I’m a Black CEO and these are my top tactics to stay focused and deliver results
Jessica Conditt @JessConditt The best thing I can say about Halo: Infinite is that it gets better as it goes. The single-player campaign starts out as a basic first-person shooter dripping in nostalgia juice, and it ends up as a rudimentary open-world shooter swimming in sci-fi tropes, starring everyone’s favorite emotionless space soldier and his … Continue reading Halo developer says franchise is ‘here to stay’ after studio ‘hit hard’ by Microsoft layoffs
Keep high-value customers interested with mobile messages after they’ve downloaded your app. Chris Wood on January 19, 2023 Customers download your app because they want to know more about what your brand has to offer. Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is … Continue reading How to send mobile app messages that build loyalty and stay relevant
7 Strategic Tips for Startup CMOs to Stay on Top Abeer Raza / 07 Oct 2022 We all are in a race, striving to get ahead of everyone and anyone. Sometimes, we invent new strategies to propel ourselves further, and we mostly rely on proven tactics to improve our scores. Who Bears the Heaviest … Continue reading 7 Strategic Tips for Startup CMOs to Stay on Top
How Older Brands Stay Relevant To Gen Z by Steve Ellwanger , October 7, 2022 Image above: Adding flavoring to make Cheetos even spicier. When it comes to CPG brands and their “magnetism” with the Gen Z cohort, it actually pays to be old. That’s because consumers born between 1997 and 2012 grew up … Continue reading How Older Brands Stay Relevant To Gen Z
By Dale LaRue June 27, 2022 Our exposure to chatbots is at an all-time high. From customer service to commerce to healthcare, chatbots are the fastest growing brand communication channel, thanks to their ability to handle issue resolution, remove friction in surfacing common information, and enable self-service to relieve human bottlenecks. But … Continue reading Chatbots need to evolve to stay relevant in the age of virtual assistants
By Andrii Parkhomenko and Eunjee Kwon June 23, 2022 If companies allowed more of their employees to work from home permanently, businesses would gravitate toward city centers, while people would primarily live in the periphery, resulting in less traffic congestion and falling real estate prices downtown. Those are our main findings from … Continue reading Is remote work here to stay? An inside look at how this shift could dramatically change cities
