Alice HeimanFebruary 23, 2015 People are misusing LinkedIn left and right. As with any tool, you can be most effective when you use it properly and that usually requires some learning. Unfortunately, we see people self-promoting and trying to sell overtly on LinkedIn and it is just as undesirable as someone going around at a … Continue reading Sales Tips: How to Stay Out of LinkedIn Jail
Daniel SmithFebruary 8, 2015 In the first part of the series for Online Marketing we touched on content marketing, why it’s relevant, and how you can start creating and distributing unique content for more online visibility. With a large amount of success being placed on content marketing, it’s important to understand that there are a … Continue reading Online Marketing Is Here To Stay – Part 2
As an inbound marketer, I must be honest that I meet new web design trends with hesitation. The reason you ask? Simply because website design trends haven’t always had the best success in growing leads and customers (remember those sliders on almost every website’s homepage that were found annoying by visitors?). In 2014, however, web … Continue reading Website Design Trends: How to Stay Ahead of the Curve in 2015
Daniel SmithJanuary 31, 2015 There’s no way to get around the fact that online marketing will make a huge impact on any business in the years to come. 2015 is certainly no exception. With so many venues to include in your game plan, it’s important to understand three simple facets that can really make a … Continue reading Online Marketing Is Here To Stay – Part 1
Shelby ClarkeJanuary 31, 2015 A new year has begun, and it’s promising to bring further advances in technology and changes in the way we work online.As marketers, we already need to be aware of the many different marketing outlets available – whether on or offline – and know how to take advantage of them. When … Continue reading How to Stay on Top of an Ever-Changing Online Landscape
By George Passwater, Published November 4, 2014 This past Friday was Halloween and it got me thinking about all the ghouls and other baddies lurking around. Not only in a trick or treat scenario, but also those in business, too. What do I mean? Let me spin ye a tale of a scary client and … Continue reading Content Marketing Tales: Stay Away From Blood Sucking Clients
Twitter says the experiment yielded “user enjoyment,” so they made it permanent. By Peter Wade A few months ago, Twitter started experimenting with inserting recommended tweets into users’ timelines whether they follow the tweeter or not. Like it or not, Twitter announced this morning that the practice is now permanent. In a Friday-morning blog … Continue reading Don’t Like Twitter’s Recommended Tweets? Too Bad, They’re Here To Stay
Like Dr. Sheldon Cooper, top performing sales people have their spot… That spot is an ideal intersection of the right incentives, easy access to sales enablement materials, and a healthy mix of qualitative and quantitative goals. Even though marketers may be covering more and more of the hidden sales cycle through content marketing, lead nurturing, … Continue reading Stay Out of Sales’ Spot: How Marketing Can Enable & Incentivize Sales
Personal Finance Agenda: 5 Money-Saving Resolutions for 2014 There’s opportunity in the air. Not only does a new calendar year offer a clean slate and the chance for some calculated resolution-making, but the improving economy should also give us a bit more money to work with as we strive for financial self-improvement in 2014. … Continue reading Personal Finance Agenda: 5 Money-Saving Resolutions for 2014
