Tag Archives: Steadily

Advertisers See Cost For Mobile Clicks Rise Steadily

Advertisers See Cost For Mobile Clicks Rise Steadily by Laurie Sullivan @lauriesullivan, January 25, 2018 The mobile share of search budget continued to steadily increase 1% per quarter in 2017, reaching 53% in fourth-quarter 2017 — up from 49% in the year-ago quarter for Marin Software clients, according to data released Thursday. The cost per … Continue reading Advertisers See Cost For Mobile Clicks Rise Steadily

Beneath Steadily Weak Inbox Placement, Frantic Struggle To Keep Pace

by George Bilbrey, September 30, 2014, It’s tempting to view the most recent statistics on global inbox placement — which show 17% of legitimate messages failing to reach the inbox — as a sign that marketers are complacent about deliverability, or that they aren’t doing much to fix it. That view is wrong. A better-informed … Continue reading Beneath Steadily Weak Inbox Placement, Frantic Struggle To Keep Pace