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White Noise Apps Could Be Stealing From Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 5, 2024 DoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressions on dozens of popular white-noise apps that help people sleep, but those apps at night are stealing hundreds of thousands of dollars per month in advertising. … Continue reading White Noise Apps Could Be Stealing From Advertisers
Hackers Stealing Cookies May Become Last Straw In Google’s U-Turn by Laurie Sullivan , Staff Writer @lauriesullivan, October 31, 2024 Cookie stealing has become a problem in the digital advertising industry — as have the attempts to prevent it from happening. So why are advertisers and app developers still using them? Google introduced a security protection for … Continue reading Hackers Stealing Cookies May Become Last Straw In Google’s U-Turn
By Sam Becker August 30, 2023 Banking is evolving. While most people may associate a trip to the bank with a long wait in line and grumpy tellers, some banks are upping the ante: They now have branch locations that more closely resemble hotel lobbies, with concierges, cucumber water, and even quiet sitting areas. … Continue reading How Citi is stealing the airline status playbook to give its customers perks
Tesla’s ‘Dojo’ supercomputer will train its vision-centric autonomous tech It has to teach the systems to respond with the same acuity and speed as a human. S. Dent @stevetdent June 22nd, 2021 Tesla Tesla has gone all-in on vision-only autonomous driving, to the point of even phasing out radar sensors in some of its EVs. … Continue reading Tesla sues former employee for allegedly stealing trade secrets and then attempting a cover-up
How Google Is Stealing Your Ad Budget Without Your Knowledge by Jeff Catlin , November 6, 2018 Own a small- or medium-sized business and use Google Ads (formerly AdWords)? Watch out. Google has turned its AI loose on unsuspecting Google Ad customers. Unfortunately, the results are exactly what you’d expect from a tech company whose … Continue reading How Google Is Stealing Your Ad Budget Without Your Knowledge
Joel Thomas — February 6, 2018 — February 6, 2018 Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you … Continue reading How to Keep Competitors From Stealing Your Sales
Andrea Miller — June 23, 2017 Follow @andrearosamille— June 23, 2017 You may feel that you are one step ahead in the organic traffic game by having a website that is well-designed and considers both users and search engines. But if you live in a competitive niche (like inbound marketing), it may seem as if … Continue reading The 5 Point Guide to Stealing Website Traffic from your Competition
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance. Matt Lawson on June 22, 2016 Getting clicks is great, but it’s way more important to know what happens after you get those … Continue reading Five insights your paid search team should be stealing from organic
Want to target an audience that’s already interested in your service offerings? Contributor Tamar Weinberg explains how to identify and capture your competitors’ customers. Tamar Weinberg on October 9, 2015 Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their attention … Continue reading Stealing Your Competitor’s Customer: A Step-By-Step Guide
By Angela Hausman, PhD, Published October 22, 2014 Why do some folks think that just because stealing digital content is easy, it’s OK? Maybe a generation who learned to steal online music and movies just doesn’t have the same view of stealing content? Maybe the stress of producing fresh content (a necessity in a post-Panda … Continue reading The High Cost of Stealing Digital Content
