By Yonason Goldson February 04, 2024 How do you demonstrate solidarity with farmers suffering from the impact of climate change and a global economy? If the headlines are any indication, you hurl hot soup at the Mona Lisa. Could there be there a morsel of method in the activists’ menu of madness? To find out, let’s … Continue reading How to let your personal history steer you toward a successful future
The wrong data is just as harmful to marketing as having no data. Here’s how a holistic testing methodology can help you glean better insights. Kath Pay on March 9, 2023 Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. … Continue reading 3 ways data can steer you wrong — and how to glean better insights
Renzo Costarella — January 1, 2018 — January 1, 2018 As a freelancer your number one goal is to keep clients close. If you run out of clients or run out of work there’s not much to fall back on. When it comes to picking clients there’s something big to be said about quality over … Continue reading 5 Ways Freelancers Can Steer Clear of Deadbeat Clients
TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz. Nadine Dietz & Erica Seidel on November 17, 2016 © TripAdvisor Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with … Continue reading From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer
by Sam Warren April 16, 2016 Follow @rankpayApril 16, 2016 Whether you’re playing with sticks in the backyard or building a twitter presence, the old adage “it’s all fun and games until someone loses an eye” couldn’t be more true. Oh yes dear readers, don’t fool yourselves. Social media marketing may seem relatively harmless and … Continue reading 6 Social Media Rules That Will Steer You Clear of Failure
