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Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. Steve Bevilacqua on January 30, 2025 AI is reshaping marketing, but jumping on every new tool isn’t the path to success. True AI readiness comes from a strategic approach — assessing your tech stack, identifying real opportunities … Continue reading Is your marketing team AI-ready? 8 steps to strategic AI adoption
January 21, 2025 3 steps to tell your brand story when nobody knows your name Authenticity and understanding your audience, paired with the right channels, is key. BY Grace Keith Rodriguez You’ve invested your time, energy, and resources into building your company. Now you’re met with the new challenge of building your brand, telling your story, … Continue reading 3 steps to tell your brand story when nobody knows your name
January 02, 2025 5 steps to take to get a promotion in 2025 If getting a title change and a raise is one of your resolutions this year, here’s what you’ll need to do. BY Jared Lindzon Americans hoping for a promotion in 2025 should prepare to face stiffer competition. Economic instability took a bite out … Continue reading 5 steps to take to get a promotion in 2025
Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value. Gene De Libero on December 4, 2024 Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience … Continue reading 5 steps to ensure business goals lead your martech strategy
Burnout is real this time of year. Here’s how to develop a plan so you can still relax and enjoy the holiday season. BY Stephanie Vozza It may be the most wonderful time of the year, but it’s also one of the most stressful. According to a survey by the American Heart Association, 63% of … Continue reading 4 steps for avoiding burnout this holiday season
With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments. Frans Riemersma on November 25, 2024 Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts, reflecting a shift … Continue reading 3 steps to increase your martech budget
It’s easy for customers to get frustrated at handoffs between different AI tools and to human service agents. Theresa Kushner on November 22, 2024 The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will … Continue reading 6 steps to help improve your customer experience with AI
November 11, 2024 3 simple stps for freeing up Gmail storage space in minutes Reclaim storage and keep your inbox running smoothly with these easy Gmail clutter-reducing tips. BY Doug Aamoth One of the Gmail accounts in the Aamoth household just started showing the dreaded “Account storage is full” banner, which means it’s time for a … Continue reading 3 simple steps for freeing up Gmail storage space in minutes
Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs. Moni Oloyede on October 18, 2024 All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. Most of the time, this is … Continue reading 3 critical steps for creating content that converts
August 21, 2024 5 steps to turn invisible work and small wins into your next promotion It’s essential to not only record your small wins but to identify ways for those achievements to accelerate your career. BY Octavia Goredema Let’s imagine a common workplace situation. You work remotely on a team that recently onboarded many new … Continue reading 5 steps to turn invisible work and small wins into your next promotion
