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Tag Archives: Steps

5 steps to ensure business goals lead your martech strategy

Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value. Gene De Libero on December 4, 2024   Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience … Continue reading 5 steps to ensure business goals lead your martech strategy

3 steps to increase your martech budget

With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments. Frans Riemersma on November 25, 2024   Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts, reflecting a shift … Continue reading 3 steps to increase your martech budget

6 steps to help improve your customer experience with AI

It’s easy for customers to get frustrated at handoffs between different AI tools and to human service agents. Theresa Kushner on November 22, 2024   The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will … Continue reading 6 steps to help improve your customer experience with AI

3 simple steps for freeing up Gmail storage space in minutes

November 11, 2024 3 simple stps for freeing up Gmail storage space in minutes Reclaim storage and keep your inbox running smoothly with these easy Gmail clutter-reducing tips. BY Doug Aamoth One of the Gmail accounts in the Aamoth household just started showing the dreaded “Account storage is full” banner, which means it’s time for a … Continue reading 3 simple steps for freeing up Gmail storage space in minutes

5 steps to turn invisible work and small wins into your next promotion

August 21, 2024 5 steps to turn invisible work and small wins into your next promotion  It’s essential to not only record your small wins but to identify ways for those achievements to accelerate your career. BY Octavia Goredema Let’s imagine a common workplace situation. You work remotely on a team that recently onboarded many new … Continue reading 5 steps to turn invisible work and small wins into your next promotion

Simple steps to make doing good part of who you are

May 31, 2024 Simple steps to make doing good part of who you are Seven ideas to incorporate company and employee values into charitable and social initiatives. BY Kamini Tiwari Companies that foster a culture of employee passion and purpose can unlock a powerful competitive advantage. By empowering employees to pursue their passions inside and outside … Continue reading Simple steps to make doing good part of who you are