Communication needs to be built on how the customer sees it, not whether it’s coming from sales or marketing. Eric Dates on January 5, 2024 In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. Now, we will look at the … Continue reading 4 steps to turn a prospect into a loyal customer
Tag Archives: Steps
3 steps to determine if AI is the answer to your problem
Despite what you may have heard, artificial intelligence can’t fix everything. Here’s how to tell if it is or isn’t what you need. Justin Sharaf on December 28, 2023 Does this tune sound familiar? “Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O. With an AI-here and an AI-there, … Continue reading 3 steps to determine if AI is the answer to your problem
The 4 steps you must take before launching your product
By the time you mention your product to a prospect, you must prove you understand them and can help. Here’s how to do that. Eric Dates on December 21, 2023 This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis … Continue reading The 4 steps you must take before launching your product
6 steps teams can take to better support workers in menopause
By Angela Surra and Lisa Deshantz-Cook October 21, 2023 Menopause impacts nearly half of the global workforce. And according to the Mayo Clinic, menopause costs American women $1.8 billion in lost working time each year. Employers aren’t doing enough to address the issue. Unfortunately, menopause symptoms don’t stop when you walk into your office, … Continue reading 6 steps teams can take to better support workers in menopause
3 Steps to Ace Campus Recruitment with Skill Test
3 Steps to Ace Campus Recruitment with Skill Test Pratisrutee Mishra / Sep 26, 2023 Campus placements are as important for candidates as they are for recruiters. The session not only assesses a student’s eligibility but also reflects the efficiency of your hiring team. Candidates and recruiters are equally engaged before and during the … Continue reading 3 Steps to Ace Campus Recruitment with Skill Test
Jack Dorsey is heading Square again after its current CEO steps down
Square is rebranding itself as ‘Block’ The blockchain made the company do it. Igor Bonifacic Jeff Greenberg via Getty Images Payments firm Square plans to change its name to Block as cryptocurrencies and other blockchain technologies become a bigger part of its business. On Wednesday, the company announced it will move forward with … Continue reading Jack Dorsey is heading Square again after its current CEO steps down
Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work
Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work by Laurie Sullivan , Staff Writer @lauriesullivan, August 25, 2023 Microsoft is the latest to announce that search engine Bing and social media site LinkedIn will provide more information on targeted advertisements. The goal is to protect users against risks related to … Continue reading Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work
4 steps to faster DAM search: Creating a file naming convention
Streamline your digital asset management process with expert tips on implementing practical file naming conventions. Michelle Tackabery on August 15, 2023 A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Naming conventions: Power DAM search functionality by providing search terms within names that do not … Continue reading 4 steps to faster DAM search: Creating a file naming convention
9 steps to make a reactivation program that really works
Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. Kath Pay on August 7, 2023 It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better … Continue reading 9 steps to make a reactivation program that really works
5 steps to evaluating your digital experience
Here’s how to approach the task of improving your brand’s digital experience and driving more revenue. Chris Wood on June 26, 2023 Improving your brand’s digital experience can be a significant driver in adding and retaining customers and increasing revenue. To do that, it’s important to evaluate how customers interact with your brand and where … Continue reading 5 steps to evaluating your digital experience
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