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Here’s how to approach the task of improving your brand’s digital experience and driving more revenue. Chris Wood on June 26, 2023 Improving your brand’s digital experience can be a significant driver in adding and retaining customers and increasing revenue. To do that, it’s important to evaluate how customers interact with your brand and where … Continue reading 5 steps to evaluating your digital experience
To succeed in this competitive market, you need to optimize your ABM strategy. Here are five steps to get you started. Scott Gillum on June 7, 2023 Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Tired of anonymous and/or intent … Continue reading 5 steps for building a recession proof ABM program
That’s three Michelin restaurant stars, so that’s as good as it gets. Kim Davis on May 24, 2023 Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying … Continue reading 3 steps to building a three-star marketing technology function
Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today. Ryan Phelan on May 22, 2023 I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it … Continue reading 3 steps to make AI work for you
Focus on these four key areas when migrating your systems from one martech platform to another. Ryan Phelan on April 17, 2023 Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one … Continue reading 4 steps to take before hitting go on your new martech platform
By Linda Rosencrance April 11, 2023 Over half of the data that companies collect is for single-use purposes. We give companies Social Security and credit card numbers, addresses and phone numbers, emails, and health data. That information, called “dark data” in internet circles, generally sits stored away, long forgotten by users. Dark data comes … Continue reading 4 steps to protect your dark data from theft and misuse
Four Steps to Create an Effective Employee Engagement Survey Vinod Janapala / 20 Feb 2023 A business brand wants to stay highly productive; it needs to monitor and evaluate employees’ engagement at regular intervals by using employee engagement surveys. The performance of a company depends on how well-engaged its employees are. Employees with a below-average … Continue reading Four Steps to Create an Effective Employee Engagement Survey
The key to marketing success and scale is to refine your customer journey down to the essentials — the critical path. Tim Parkin on February 16, 2023 Why is the customer journey so complex? How can we improve the customer journey to deliver better results? Marketers understand the concept and importance of the customer journey. … Continue reading 3 steps to navigating the complex customer journey
In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner. Stacey Ackerman on February 7, 2023 In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What … Continue reading 4 steps to becoming a more strategic marketer in 2023
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity. Jade Bunke on January 31, 2023 How do you build a high-performance marketing team? It starts with employee happiness — and ends with a meteoric rise in your metrics. Are you ready to drive your team’s performance to … Continue reading 11 steps to boost marketing metrics with employee happiness
