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The consensus among marketers is that cookies are the past, and respecting consumer privacy is the future. Constantine von Hoffman on April 24, 2025 Marketers may not know what keeping third-party cookies in Chrome means for Google, but they know it is not a green light to return to old habits. The industry-wide shift … Continue reading As Google brings back cookies, marketers stick with privacy-first strategies
From heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what really works. Sean Nowlin on April 8, 2025 CTV, one of 2025’s projected fastest-growing channels, offers just about all of linear TV’s storytelling benefits, with digital targeting precision layered in. That is a whole … Continue reading How to make CTV ads that stick
By Julie Kim March 09, 2022 Hiring is a lot like sales: They’re both sheer numbers games. However, if you approach the process strategically, you can play the game smart. For the last four years, I’ve been the leader of talent acquisition at an advertising tech company, which has grown to nearly 150 employees … Continue reading How to hire for talent who will stick around
Elaine Luzietti December 17, 2021 Heavyweight champion Joe Louis said it best, “You have to be tough and stick it out, or you wind up being nothing.” Even if you’re not literally fighting your way to greatness, you can be sure that you’ll have to push past a few punches to achieve anything worth pursuing. … Continue reading Stick it Out or Get Out: 3 Reasons to Keep Pushing and 3 Reasons to Quit
Christa Tuttle August 16, 2020 Much like how a poor landing for a gymnast can negate a great performance, poor landing pages can have a negative effect on the results of an otherwise flawless marketing campaign. While all the tactics used in a marketing campaign are important, the landing pages used in the campaign … Continue reading Stick the Landing: Best Practices for Developing Effective Landing Pages
Meredith Wood — January 25, 2019 Follow @fundera — January 25, 2019 Free-Photos / Pixabay It’s the beginning of a new year, which means many of us are making—and often quickly breaking—New Year’s resolutions. The small business owners among us are also making resolutions on how to conduct themselves and their businesses more efficiently over … Continue reading 9 Ways to Stick to Your Business Resolutions This Year
JoAnn Corley — January 16, 2019 Follow @joann corley — January 16, 2019 Want to make a change and be guaranteed that change will stick? Here’s what needs to happen in your business… and your life to ensure improvements. I want to share this because many people waste tremendous amounts of time and money attempting … Continue reading How To Make A Change That Will Stick
A recent survey by Fluent found that Snapchat is definitely popular among the younger demographic — but it may just be a fad. Tamar Weinberg on February 23, 2017 A recent survey released by Fluent, a people-based marketing platform, may show Snapchat’s peak coming to an end. The survey consisted of 3,327 adults over the … Continue reading Survey: Snapchat is a fleeting hobby, and ads don’t stick
Featured Snippets: A Dead-Simple Tactic for Making Them Stick By: Ronell Smith November 23rd, 2016 At MozCon 2015, Dr. Pete delivered a gem that perked up my ears when he discussed Google’s featured snippets during his talk, “Surviving Google: SEO in 2020“: “Let’s say you’re No. 5 in a competitive query, and you’re trying to get … Continue reading Making Featured Snippets Stick
by James Clear April 20, 2016 Follow @james_clearApril 20, 2016 In 1993, a bank in Abbotsford, Canada hired a 23-year-old stock broker named Trent Dyrsmid. Dyrsmid was a rookie so nobody at the firm expected too much of his performance. Moreover, Abbotsford was still a relatively small suburb back then, tucked away in the shadow … Continue reading How to Stick With Good Habits Every Day by Using the “Paper Clip Strategy”
