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February 14, 2025 Fertility benefits are getting more expensive, but 69% of employers are still investing in them According to a new survey by Maven Clinic, 70% of employers have seen the cost of family-building benefits go up—but most companies are continuing to expand coverage for their workers. BY Pavithra Mohan Workplaces have started offering more … Continue reading Fertility benefits are getting more expensive, but 69% of employers are still investing in them
Pireveen MathiesJan 21, 2025 Why Outbound Marketing Still Matters in an Inbound-Dominated Era In a world full of inbound marketing, I strongly believe that outbound marketing can still be a valuable tool in today’s digital landscape, but its effectiveness depends on how it’s executed. While inbound marketing has become dominant due to its … Continue reading Why Outbound Marketing Still Matters in an Inbound-Dominated Era
Pireveen Mathies Jan 21, 2025 Why Outbound Marketing Still Matters in an Inbound-Dominated Era In a world full of inbound marketing, I strongly believe that outbound marketing can still be a valuable tool in today’s digital landscape, but its effectiveness depends on how it’s executed. While inbound marketing has become dominant due to its … Continue reading Why Outbound Marketing Still Matters in an Inbound-Dominated Era
Bosses have been trying to make employees return to the office for years now. Why are we still having the same conversation? BY Kathleen Davis Think of how much has happened since March 2020 when millions of employees started working from home: Two presidential elections, war and humanitarian crises, countless climate disasters, a roller-coaster economy of … Continue reading Why are we still talking about return to office?
October 22, 2024 Some workers are still being paid far less than minimum wage Too many disabled workers are still being exploited by outdated labor laws. But businesses have the power to change that. BY Syanne Centeno-Bloom This article is part of a series for National Disability Employment Awareness Month produced in collaboration with Making Space … Continue reading Some workers are still being paid far less than minimum wage
People still use mail, people still like mail and many businesses still send mail on a weekly basis. Kim Davis on September 23, 2024 Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. That’s according to new research from … Continue reading Mail still holds appeal for younger generation
August 25, 2024 How to reclaim a few hours of meeting time a week (and still get more done) Here’s how to figure out when a meeting could be an email, how to trim your meeting times down, and which gatherings to cut all together. BY Kathleen Davis Welcome to Work Smarter, Fast Company‘s newsletter on … Continue reading How to reclaim a few hours of meeting time a week (and still get more done)
Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future. Sam Shennan on August 8, 2024 Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think … Continue reading Why first-party data still reigns even with Google keeping third-party cookies
Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections. RJ Licata on August 6, 2024 Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, … Continue reading Why your marketing strategy should still be cookie-less despite Google’s shift
July 25, 2024 Most managers still can’t resist degree requirements: 4 ways companies can help them embrace skills-based hiring Even as companies publicly state their commitment to hiring candidates from nontraditional backgrounds, hiring managers remain skeptical. BY Mona Mourshed and Matt Sigelman The degree requirement in hiring has become a glaring paradox. Employers bemoan the shortage … Continue reading Most managers still can’t resist degree requirements. 4 ways companies can help them embrace skills-based hiring
