Tag Archives: still

Universal Analytics still processing data two months after ‘sunset’

UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4. Nicola Agius on September 5, 2023 Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of … Continue reading Universal Analytics still processing data two months after ‘sunset’

Minimum wage map: As the Fight for $15 keeps evolving, these states still pay $7.25 an hour

  By Sam Becker September 04, 2023 It’s been roughly a decade since a significant push to increase the minimum wage to $15 per hour caught traction nationwide. Now, with many states and cities around the country having instituted wage floors even higher than $15 per hour in recent years, it’s safe to say that … Continue reading Minimum wage map: As the Fight for $15 keeps evolving, these states still pay $7.25 an hour

DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers

DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023 Addressable TV is increasingly being combined with other media such as search and display to increase the efficacy of an overall campaign message. Data & Programmatic Insider recently spoke with Amy Leifer, DirecTV’s chief ad sales officer, to … Continue reading DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers

We still haven’t cracked the code on making generative AI any more efficient

  By Chris Stokel-Walker August 02, 2023 The generative AI revolution has a dirty little secret: its cost, both in monetary terms and the impact on the environment, is huge. OpenAI CEO Sam Altman has previously said that GPT-4, the large language model (LLM) underpinning the premium version of ChatGPT, cost $100 million to train. … Continue reading We still haven’t cracked the code on making generative AI any more efficient

Most of you have Google Analytics 4 set up but are still learning how to use it

Our poll shows that a majority of MarTech and Search Engine Land readers are ready to grapple with GA4 Kim Davis on June 30, 2023 In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked … Continue reading Most of you have Google Analytics 4 set up but are still learning how to use it