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How To Stop Diminishing Returns In Performance Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2025 Ad fatigue, competition, and platform changes are making it more difficult to sustain performance. Taboola, a performance marketing company, released a report with Qualtrics, an experience management company, that explores key factors behind diminishing returns in paid social, … Continue reading How To Stop Diminishing Returns In Performance Media
Meta is trying to stop a former employee from promoting her book about Facebook Sarah Wynn-Williams has resurfaced details about Mark Zuckerberg’s attempts to bring Facebook to China. karissa bell Updated Thu, Mar 13, 2025 Chesnot via Getty Images Meta has notched an early victory in its attempt to halt a surprise … Continue reading Meta is trying to stop a former employee from promoting her book about Facebook
Shrinking budgets aren’t a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue. Gene De Libero on January 14, 2025 Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about … Continue reading Stop defending your marketing budget — start proving its value
Now Meta is trying to stop OpenAI’s for-profit conversion too Meta Platforms sent a letter to California Attorney General Rob Bonta urging him to block the move. cheyenne macdonald Sat, Dec 14, 2024 Reuters / Reuters Meta sent a letter to California’s attorney general on Thursday urging him to stop OpenAI from … Continue reading Now Meta is trying to stop OpenAI’s for-profit conversion too
Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth. Zac Stucki on November 26, 2024 If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$ 100M Offers” at least a half-million times. It feels like … Continue reading How marketers can stop fueling customer churn for good
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints. Optimove on November 20, 2024 Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of … Continue reading Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove
Image-only emails can harm your customer relationships. Here’s why you should stop sending them and what to do instead. Ryan Phelan on October 14, 2024 Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from … Continue reading Stop insulting your audience with this email behavior
July 12, 2024 Stop & Shop is closing 32 stores in the Northeast: Full list of supermarket’s doomed locations The closures will span five states as the chain has struggled to compete with discount retailers like Walmart and Aldi. BY Sarah Bregel Stop & Shop, a well-known supermarket chain in the Northeast, will close 32 stores … Continue reading Stop & Shop is closing 32 stores in the Northeast: Full list of supermarket’s doomed locations
July 01, 2024 The internet is drowning in trendy suitcases, and millennials can’t stop buying them Away, July, Antler, Monos. There’s never been more choice when it comes to buying luggage. Is the market big enough for everyone? BY Elizabeth Segran This is shaping up to be a blockbuster year for summer travel. And as airports … Continue reading The internet is drowning in trendy suitcases, and Millennials can’t stop buying them
June 06, 2024 Humane seeks a buyer as it warns AI Pin owners to stop using its charging accessory Humane has reportedly approached potential buyers, including HP, as it looks to fetch $1 billion for the sale of the company. BY Chris Morris Humane, the company behind the much-maligned AI Pin wearable device, appears to be … Continue reading Humane seeks a buyer as it warns AI Pin owners to stop using its charging accessory
