Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there. Peter Isaacson on January 19, 2018 One of the best things about my job is that I sit right near our … Continue reading Aligning with sales: Stop saying and start doing in 2018
Does your organization have multiple teams running separate campaigns to reach the same customer? You’re not alone. Contributor Victor Wong explains how you can cut back on the inefficiencies and put the customer first. Victor Wong on January 16, 2018 What do telecom, financial services and CPG (consumer packaged goods) have in common? Besides … Continue reading Stop competing against yourself for your own customers
Tom Martin — December 22, 2017 Follow @TomMartin — December 22, 2017 According to a 2017 Baymard Institute, an e-commerce consultancy, based in Copenhagen, report “more than 69% of online shopping carts that contain at least one item are later abandoned”. The report analyzed 37 different studies to arrive at the 69% average. Baymard has … Continue reading Stop Shopping Cart Abandonment and Spread The Holiday Spirit
Stephanie McGuinn — December 1, 2017 Follow @PIMidlantic — December 1, 2017 In this age of constant political, digital, and economic adaptation, it’s hard to get ahead. Large swings in political power are creating less predictable policies and putting corporations under the gun to find solutions in short periods of time, an influx of start-ups … Continue reading Why Employees Cheat & How to Stop it
John Rampton — November 2, 2017 — November 2, 2017 I’m going to say something that’s probably not very popular; I can’t stand networking. It’s not that I’m antisocial or hate attending networking events. As long as they have a purpose, like an awesome speaker or training sessions, I’m game. If people will be there … Continue reading Stop Wasting Your Time On Networking Events
Paul Keijzer — October 19, 2017 Follow @Paul_Keijzer — October 19, 2017 geralt / Pixabay When it comes to praise, we’re all guilty of being stingy. Not generally in life, but at the workplace we find it hard to praise someone. In no way am I suggesting that we’re mean and ungrateful people. Generally speaking, … Continue reading 4 Reasons You Should Stop Being Stingy With Praise
Amanda Abella — October 19, 2017 — October 19, 2017 punttim / Pixabay One of the biggest struggles I sometimes see among business owners is how hard they are on themselves. One technological glitch in a system or mistake in a sales call can cause them to berate themselves for days. Since confidence is a … Continue reading 3 Ways Business Owners Can Stop Being Hard on Themselves
Kara Perez — October 11, 2017 — October 11, 2017 Do you want some more time in your day? I do! Sometimes when I’m heading to bed my head is filled with all the things I still have to do tomorrow. Business owners never have a shortage of things to do. I’ve started saying no … Continue reading 3 Things Business Owners Should Stop Doing Now
Paul Keijzer — October 9, 2017 Follow @Paul_Keijzer — October 9, 2017 ColiN00B / Pixabay If you want the job done, motivate your team. But if you want them to feel good about what they’re doing and give it their all and their full potential then you’ll need to inspire them. Most of us use … Continue reading Stop Motivating Your Team and Start Inspiring Them
Alan Hart — September 28, 2017 — September 28, 2017 Your ERP software doesn’t ask you to do that—why should your financial planning and budgeting solution be different? Every accountant I’ve met has admitted to me that he or she had difficulties with manual, double-entry accounting principles when they first started out: they struggled with … Continue reading Stop Programming Business Logic and Accounting Rules in Your FP&A Solution
