Katie Sweet — March 13, 2018 Follow @misskatiehrdy — March 13, 2018 rawpixel / Pixabay Marketers have often used personalization as a tactic to improve certain metrics. They may have included someone’s name in an email subject line as a tactic to improve email open rates. They may have served a pop-up as someone attempting … Continue reading Stop Thinking About Personalization Tactics and Start Thinking About Your Business Strategy
Oksana Tunikova — March 11, 2018 — March 11, 2018 If you’re wondering how to stop ads on Facebook, you are not the only one. Facebook is nice in so many ways but its recent monetization experiments leave much to be desired. With so many sponsored posts and newly arrived in-messenger advertising, it’s not surprising … Continue reading How to Stop Ads on Facebook
Dave Brock — March 2, 2018 Follow @davidabrock — March 2, 2018 moshehar / Pixabay We seem to be, individually and organizationally, fixated on making things Easy. To be honest, the job of selling complex B2B solutions isn’t and shouldn’t be viewed as easy. Customers buying B2B solutions are not confronting an easy task (otherwise, … Continue reading We Need To Stop Making Things Easy!
Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better marketing and outcomes. Mike Sands on February 7, 2018 I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to … Continue reading Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there. Peter Isaacson on January 19, 2018 One of the best things about my job is that I sit right near our … Continue reading Aligning with sales: Stop saying and start doing in 2018
Does your organization have multiple teams running separate campaigns to reach the same customer? You’re not alone. Contributor Victor Wong explains how you can cut back on the inefficiencies and put the customer first. Victor Wong on January 16, 2018 What do telecom, financial services and CPG (consumer packaged goods) have in common? Besides … Continue reading Stop competing against yourself for your own customers
Tom Martin — December 22, 2017 Follow @TomMartin — December 22, 2017 According to a 2017 Baymard Institute, an e-commerce consultancy, based in Copenhagen, report “more than 69% of online shopping carts that contain at least one item are later abandoned”. The report analyzed 37 different studies to arrive at the 69% average. Baymard has … Continue reading Stop Shopping Cart Abandonment and Spread The Holiday Spirit
Stephanie McGuinn — December 1, 2017 Follow @PIMidlantic — December 1, 2017 In this age of constant political, digital, and economic adaptation, it’s hard to get ahead. Large swings in political power are creating less predictable policies and putting corporations under the gun to find solutions in short periods of time, an influx of start-ups … Continue reading Why Employees Cheat & How to Stop it
John Rampton — November 2, 2017 — November 2, 2017 I’m going to say something that’s probably not very popular; I can’t stand networking. It’s not that I’m antisocial or hate attending networking events. As long as they have a purpose, like an awesome speaker or training sessions, I’m game. If people will be there … Continue reading Stop Wasting Your Time On Networking Events
Paul Keijzer — October 19, 2017 Follow @Paul_Keijzer — October 19, 2017 geralt / Pixabay When it comes to praise, we’re all guilty of being stingy. Not generally in life, but at the workplace we find it hard to praise someone. In no way am I suggesting that we’re mean and ungrateful people. Generally speaking, … Continue reading 4 Reasons You Should Stop Being Stingy With Praise
