Tag Archives: Stop

LinkedIn Marketing & Social Selling Advice: Stop Being a Wuss with Your Content and Discussions

by Kristina Jaramillo Follow @GetLinkedInHelpOctober 13, 2016 I love creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond Brand Awareness,” questions the actions of CMOs at organizations like Xerox, Wiley, Lithium, G2Crowd, and XOJet. And, in my recent series, I question the thoughts, ideas, actions and content of … Continue reading LinkedIn Marketing & Social Selling Advice: Stop Being a Wuss with Your Content and Discussions

“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1

Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain’s biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel. Nadine Dietz & Erica Seidel on September 22, 2016    Hilton Amsterdam Airport Schiphol (c) 2016 HHonors When we interviewed Geraldine Calpin, the Chief Marketing Officer of … Continue reading “Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1

Large marketers are winning in programmatic  (Here’s what you can do to stop them)

How do you compete against the ‘big boys’ in programmatic? Contributor Kevin Lee discusses where large marketers have an advantage and what you can do to level the playing field. Kevin Lee on September 19, 2016  First, I’d like to thank Danny Sullivan, Pamela Parker and the Third Door Media team for giving me the … Continue reading Large marketers are winning in programmatic  (Here’s what you can do to stop them)

Next stop in Salesforce’s evolution: Becoming the platform for customer experience

A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. Barry Levine on August 19, 2016   When it was founded in 1999, Salesforce was known largely as the company for customer relationship management. CRM has remained its center of gravity as it has added tools for marketing, sales … Continue reading Next stop in Salesforce’s evolution: Becoming the platform for customer experience