by Personal Branding BlogOctober 2, 2016 Perfection can be a motivation killer. The more you put pressure to yourself, the more stressed you will be. When you get stressed, your motivation and health will get affected from it and your performance will decrease eventually. Instead of focusing on being perfect, you should focus on being … Continue reading Stop Trying to Be Perfect, Just Be Yourself!
Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain’s biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel. Nadine Dietz & Erica Seidel on September 22, 2016 Hilton Amsterdam Airport Schiphol (c) 2016 HHonors When we interviewed Geraldine Calpin, the Chief Marketing Officer of … Continue reading “Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1
How do you compete against the ‘big boys’ in programmatic? Contributor Kevin Lee discusses where large marketers have an advantage and what you can do to level the playing field. Kevin Lee on September 19, 2016 First, I’d like to thank Danny Sullivan, Pamela Parker and the Third Door Media team for giving me the … Continue reading Large marketers are winning in programmatic (Here’s what you can do to stop them)
by Stephanie ScanlanSeptember 16, 2016 When searching online today, consumers see hundreds of text ads as they scroll through the search engine results pages. So, how do you make sure your text ad is the one that grabs attention and entices people to click? And on top of that, how do you make sure the … Continue reading Ouch! Text Ad Mistakes to Stop Making Now
A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. Barry Levine on August 19, 2016 When it was founded in 1999, Salesforce was known largely as the company for customer relationship management. CRM has remained its center of gravity as it has added tools for marketing, sales … Continue reading Next stop in Salesforce’s evolution: Becoming the platform for customer experience
by Jen GreeneAugust 7, 2016 I can hear you already. You’re reading this and thinking “I’m not whining about social media, my industry just really isn’t online.” Or maybe you’re thinking “Yeah, sure, social for business — tried that, didn’t work.” I have something to say that you’re not going to like hearing. It’s not … Continue reading Stop Whining and Embrace Social Media for Business
by Nashaat Quadri July 28, 2016July 28, 2016 Everybody feels that content marketing is the future of digital marketing but they’re probably not aware as to what exactly is the trend in this field. What kind of content people love to consume and has greater chances of going viral? Yes, we are talking about video … Continue reading Stop Wasting Time and Start Video Marketing [Infographic]
What’s a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer. Sanjay Dholakia on July 22, 2016 If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. … Continue reading Marketers: Stop, drop and build a digital hub
by Andrew Raso July 12, 2016 Follow @marketinggurus3July 12, 2016 Asking 100 questions to build a buyer persona is helpful – for a brand new marketer who knows nothing about their audience. But if you’ve been at this for even a little while, you already have answers to nearly all these questions. In ecommerce, you … Continue reading Stop Over-Thinking Buyer Personas: The Only 5 Questions E-commerce Sellers Need to Ask
by Sahail Ashraf July 1, 2016 Follow @TalcontentJuly 1, 2016 Hey, you know what? Social media has changed a lot more than you might think. Okay, it’s not that different to what it was a couple of years ago, but it’s definitely fair to say that things were a little less complex two years ago. … Continue reading 8 Old Fashioned Social Media Tactics You Need To Stop Using Now
