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Don’t focus on quantity over quality. Columnist Benjamin Spiegel explains how to ensure you’re not just churning out junk, but instead creating meaningful content for consumers. Benjamin Spiegel on November 9, 2016 The rise of content marketing, the push for real-time engagement and constantly growing competition in digital have led to more and more … Continue reading The 4 principles of great content (or stop dumping garbage on the internet)
Armen Karaoghlanian — October 31, 2016 Follow @armenlovesmary— October 31, 2016 David Fincher’s The Social Network (2010) features a key scene in which Sean Parker, played by Justin Timberlake, enthusiastically exclaims the cultural shift that’s taking place right in front of everyone’s eyes: “We lived on farms, then we lived in cities, and now we’re … Continue reading Social Media or: How I Learned to Stop Worrying and Love the App
Columnist Jim Williams explains how advocates can help you fuel a healthy sales funnel by putting an end to the fear that stops your customers from buying. Jim Williams on October 19, 2016 Your sales pipeline is in danger. Whether you know it or not, there’s something lurking in the shadows that threatens to … Continue reading There’s a silent killer in your sales pipeline. Do you know how to stop it?
by Kristina Jaramillo Follow @GetLinkedInHelpOctober 18, 2016 As I review the actions, thoughts, and ideas from some of the most recognized social media and social selling authors, experts and consultants, I understand why business leaders and sales and marketing professionals are failing to drive demand on LinkedIn. I now understand why 8 out of 10 … Continue reading Stop the Numbers Game on LinkedIn That Even the Social Selling Experts Are Playing
by Kristina Jaramillo Follow @GetLinkedInHelpOctober 13, 2016 I love creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond Brand Awareness,” questions the actions of CMOs at organizations like Xerox, Wiley, Lithium, G2Crowd, and XOJet. And, in my recent series, I question the thoughts, ideas, actions and content of … Continue reading LinkedIn Marketing & Social Selling Advice: Stop Being a Wuss with Your Content and Discussions
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link. Julie Joyce on October 12, 2016 I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding … Continue reading I’ll stop the world and link with you
by Ben MulhollandOctober 10, 2016 Ah, procrastination, we meet again. For all of my talk on how to improve productivity, to a certain degree I find it impossible to permanently find the answer for how to stop procrastinating. What I can do, though, is explain why we procrastinate and give some tips to some out … Continue reading How to Stop Procrastinating and Get $#*! Done
by Samantha Martin Follow @Socially_SamOctober 10, 2016 I could write the answer to this blog post in about one sentence. Why do you need to stop using buzzwords? Because you sound like a pompous prat. And an idiot. And like you are only using buzzword for effect. That was 3 sentences. I might as well … Continue reading Why You Need To Stop Using Buzzwords
by Personal Branding BlogOctober 2, 2016 Perfection can be a motivation killer. The more you put pressure to yourself, the more stressed you will be. When you get stressed, your motivation and health will get affected from it and your performance will decrease eventually. Instead of focusing on being perfect, you should focus on being … Continue reading Stop Trying to Be Perfect, Just Be Yourself!
Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain’s biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel. Nadine Dietz & Erica Seidel on September 22, 2016 Hilton Amsterdam Airport Schiphol (c) 2016 HHonors When we interviewed Geraldine Calpin, the Chief Marketing Officer of … Continue reading “Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1
