Angela Hausman, PhD November 11, 2020 Photo by nappy from Pexels You’ve spent time and money to build your digital business. Now, maintain your digital business to enjoy all the benefits from your hard work. Maybe you spent weeks or months getting your digital business off the ground. It took years before your business started … Continue reading Maintain Your Digital Business: Don’t Stop Now if You Want to Succeed
Karen Repoli October 28, 2020 How many times have you thought of ideas for building your business only to get caught in the “analysis paralysis” that seems to plague solopreneurs? You know the vicious cycle: You get a great idea, you get excited for it, but then weeks later you still haven’t started it and … Continue reading Stop Analysis Paralysis and Launch Your Product Now
How To Stop Selling To People Who Will Never Buy by Rob Davis , October 16, 2020 The following was previously published in an earlier edition of Marketing Insider. Marketers expend considerable intellectual energy to sell to their best prospects. But one key lever is often overlooked: smartly allocating budgets between national and local media, … Continue reading How To Stop Selling To People Who Will Never Buy
Viktor Runov September 30, 2020 We all know how it feels. The anxiety. The self-doubt. The cold sweats. The pain and personal anguish. No – we’re not talking about the fear you experience as you mull over asking your crush on a date. We’re talking about the fear small business owners often experience as they … Continue reading How to Stop Being Scared and Ask for Referrals
Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities. Scott Vaughan on September 25, 2020 We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized … Continue reading Stop forcing your B2B marketing org structure on your buyer’s journey
Thomas Griffin September 3, 2020 Protecting users from unsolicited emails is something that email providers are highly focused on. If you’ve ever been frustrated by seeing irrelevant messages in your inbox then you know that it’s good news. But as a marketer, it’s also a cause for concern. You’ll find that your hard-won email list … Continue reading How to Stop Your Marketing Emails From Going to Spam
Julie Hansen September 2, 2020 I was on a coaching call with a salesperson this morning. Below is the pitch transcribed just as it was delivered to me. Can you spot the problem? Salesperson: “I understand that you currently have a very manual order process with a lot of errors and your reps are spending … Continue reading Why Sellers Can’t Stop Talking on Video Sales Calls
Nicholas Ruggieri August 31, 2020 When the sales are coming in quickly and the cash is flowing, it’s easy to feel comfortable about the business. There is money in the bank and it looks like everything is headed for big-time growth. But looks can be deceiving. Too often, business owners are so focused on the … Continue reading Stop Wasting Time with the Wrong Numbers
Julia Novakovich August 11, 2020 I have been writing for small and medium-sized publishers for almost eight years now and most of those publishers are running on WordPress. There’s hardly anybody who doesn’t know or hasn’t heard of WordPress. In fact, WordPress controls 60.4 percent of the market share of Content Management Systems (CMS) in … Continue reading 6 WordPress Mistakes You Must Stop Making
Emily Carroll July 30, 2020 The Anti-Defamation League launched the Stop Hate for Profit campaign early this summer to shine a light on tech companies failing to do enough to stop the spread of hate speech and misinformation on their digital platforms. Facebook specifically has received a great amount of this backlash. As a result, … Continue reading Should You Advertise on Facebook Amidst “Stop Hate for Profit” Campaign?
