Contributor Steve Olenski explains the benefits of employing social media tools and techniques to let potential customers get to know your brand. Steve Olenski on July 31, 2017 When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate interest, build … Continue reading How to use the power of social media to better market your online store
The Store As A Digital Channel by Bob Welch , Columnist, July 26, 2017 Customers who are visiting a physical store or an online store are on a mission; they are looking for something; they are fulfilling a need. To drive loyalty and increase sales, providing consumers with personalized convenience is critical for retailers. However, … Continue reading The Store As A Digital Channel
On Facebook, 25x more impressions took place on local Pages. Greg Sterling on July 11, 2017 Until comparatively recently, most multilocation brands and enterprises didn’t maintain separate corporate and individual store location pages on social media. There was a single national brand account, and social posts were typically generated from that account. All that has started to … Continue reading Social media pages for store locations have 5x the engagement of brand pages [Report]
Yaroslav Nevsky — July 6, 2017 — July 6, 2017 Alexandra_Koch / Pixabay As you already know, it’s all about the tiniest details that help you form a brand identity in drop shipping business. We’ve already discussed the importance of naming – now it’s time to cover the design part. Generally speaking, the most valuable … Continue reading Brand Identity in Drop Shipping Business: Store Design
Yaroslav Nevsky — June 26, 2017 — June 26, 2017 Drop shipping store naming, as well as its visual component, is crucial for your business success. There are lots of reasons why customers would prefer buying from a drop shipping store. It’s all about the atmosphere you create within and around your store, and this … Continue reading Brand Identity in Drop Shipping Business: Store Naming
Kaitlyn Hammond — June 26, 2017 — June 26, 2017 If you believe that you have something truly unique and beneficial to offer your clients, but you simply can’t seem to get anyone to walk through your store’s doors, you are not alone. Many small business owners complain that their brick-and-mortar location stands empty, and … Continue reading How to Make your Retail Store Stand Out From the Masses
Brad Smith — June 12, 2017 Follow @bsmarketer— June 12, 2017 Mediamodifier / Pixabay Each year, eCommerce sales in the US steadily tick up by 10%. But even with the increased sales, there are still a lot of businesses out there who aren’t selling online. 79% of Americans shop online. So, why aren’t you selling? … Continue reading A Cheat Sheet to Launching Your First Online Store
inMarket loyalty report suggests which retailers will be the next ones to go. Greg Sterling on June 7, 2017 As marketers are discovering, mobile location data can be used for many purposes. Among them, according to inMarket, is predicting retail store closures. The company’s SDK (software development kit) is integrated into 700 apps, and … Continue reading Location data predictive of retail store closures
Dan Radak — May 29, 2017 Follow @DanRadak— May 29, 2017 Pop-up stores have become an inseparable part of the modern retail world. They are enabling established brands to do something truly special and get their message in front of certain market demographics that hadn’t paid much attention to those same brands in the past. … Continue reading How to Manage a Pop-Up Store Team
William Harris — May 12, 2017 Follow @wmharris101— May 12, 2017 To succeed in ecommerce, it’s not about being able to drive tons of traffic to your website—it’s about being able to attract the right people. Sending hundreds of thousands of people to your website might help you build brand awareness, but unless you’re focused … Continue reading 8 Great Ideas for Driving More Qualified Traffic to Your Ecommerce Store
