The company also shared insights on mobile’s role in driving store visits on Black Friday last year. Ginny Marvin on November 23, 2016 Google is integrating Store Visits data into more AdWords reporting ahead of the holiday shopping surge. The search giant also shared findings on mobile search trends and store traffic patterns from … Continue reading Google beefs up Store Visits reporting in AdWords in time for Black Friday
Gail Oliver — November 8, 2016 Follow @AttentionGet— November 8, 2016 This Friday, November 11th is Singles Day, so when you start to see trending hashtags on social media such as #Double11 or #SinglesDay you’ll know why. In 2009, Chinese e-commerce giant Alibaba decided to capitalize on “Singles Day” also known as Guanggun Jie or … Continue reading How Your Online Store Can Take Advantage of Singles Day
Natalia Yakavenka — November 7, 2016 — November 7, 2016 Each time you update your app or submit a new app to the App Store, you need to decide on the most effective store listing. But how does one decide? There are a few options: you can either rely on intuition, obtain an ASO consultation, … Continue reading Dos and Don’ts when Running A/B Tests on Your Store Listings
Reshu Rathi — November 6, 2016 Follow @reshurathi— November 6, 2016 Every online store wants to increase their revenue… But when it comes to increasing the revenue of your online store, most marketers blindly spend most of their marketing budget on customer acquisition. Customer acquisition can be expensive, and before long you are simply driving … Continue reading 6 Easy Tips to Increase Your Online Store Sales
by Alice ChenOctober 24, 2016 Michael Aldrich first introduced the concept of online shopping back in 1979 – and online shopping has grown at a steady pace since then. In 2014, 76% of Canadians shopped online. eCommerce sales grow 10% each year in the US alone and 19% worldwide. Worldwide online retail sales are expected … Continue reading It’s Time for an Online Store
by Chase JonesOctober 24, 2016 According to the Association of Certified Fraud Examiners, almost 50% of small businesses fall victim to fraud at some point in their business lifecycle, costing them an average of $ 114,000 per occurrence. Aside from phishing and hacking, if you accept a fraudulent payment, you could be held financially responsible … Continue reading How to Protect Your Ecommerce Store from Fraud
by Sarah Clark Follow @b3netOctober 9, 2016 When you think of SEO, you generally focus exclusively on Google. While Google itself is undoubtedly the biggest search engine in the world now, but then if you consider e-commerce , Amazon is far more important considering it has three times the higher volume of products. Therefore, as … Continue reading 7 Easy Hacks For Amazon Store Optimization
by Matt OsitSeptember 25, 2016 Direct store delivery offers some significant advantages to manufacturers and distributors that want better access to their end customers, including the ability to move products through the supply chain more quickly. Although direct store delivery is often associated with the grocery industry, higher supply chain velocity—being able to put their … Continue reading Direct Store Delivery: 6 Signs It Fits Your Business
by Andrew ScarbroughSeptember 22, 2016 The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along with them various life experiences and points of view that … Continue reading 30 Proven Ways To Drive Traffic To Your Ecommerce Store: Acquire, Convert, and Bring People Back
by Laurie Sullivan, Staff Writer @lauriesullivan, September 20, 2016 Ted Baker’s espionage campaign using shoppable video ads launched earlier this month, making waves across the fashion world but little noise in advertising. It integrates all the bells and whistles, including Google voice and retail store window displays that send secret messages to the consumer’s phone using … Continue reading Ted Baker Shoppable, Retail Store Window Campaign Reflects Next-Gen Ads
