by Gyles Seward March 24, 2016 Follow @ElementaryDigiMarch 24, 2016 It might be that you’re looking for the next big thing in the world of business. If you saw our previous post, you’ll no doubt be intrigued by the opportunities that e-commerce offers the entrepreneurial spirit. Once you’ve had the rumblings of an idea of … Continue reading The Cost of Building an E-Commerce Store
by Tracey Wallace March 18, 2016 Follow @tracewallMarch 18, 2016 Like most online businesses, you are likely wanting to increase your search engine ranking. Doing so increases your organic traffic and, if you are able to reach the number 1 or 2 spot on Google, it will also lower the amount you need to spend … Continue reading How to Generate Choice Inbound Links for Your Online Store
by Timi Garai March 10, 2016March 10, 2016 You decided to go global with your beloved products. (It’s awesome.) But you’re suddenly faced with so many unanswered questions: Will I have a good product market-fit? Will my expenses pay off in a foreign country? Have I prepared everything to conduct legal sales? Asking the right … Continue reading 5 Core Principles of Launching an International Ecommerce Store
by Ray Wang March 2, 2016 Follow @SmarttCanadaMarch 2, 2016 According to Bloomberg, 8 out of 10 new businesses fail within the first 18 months. It’s not good enough to have faith in the value of your offerings. You need to know when something isn’t working and take countermeasures quickly. You need to understand what … Continue reading Retail Store vs Ecommerce: A Cost Analysis
by Laura Donovan February 18, 2016 Follow @thewordproFebruary 18, 2016 My mother and I were eating at a local restaurant the other day when I got a message from Target. I have the Target app and there was a Target store across the street. They invited me to their store for a “special” deal. At … Continue reading Promote Your “Brick and Mortar” Store with Digital Connections
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking. Thomas Stern on February 5, 2016 Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further expanding advertisers’ ability to see the offline … Continue reading Attributing Retail Store Transactions To Online Clicks At Keyword Level
by Larry Kim December 31, 2015December 31, 2015 2015 was a jam-packed year filled with some really exciting developments in reaching our audience through digital ads. Looking ahead, our friends at Acquisio gathered some pros in the industry to chat about predictions in paid search for 2016, and there’s some great stuff to look forward … Continue reading What’s in Store for PPC in 2016? Predictions from the Pros
by Nick Campbell December 5, 2015December 5, 2015 As you probably saw (or did so yourself) over Black Friday and Cyber Monday, modern-day shoppers are buying their items online. As of earlier this year, nearly 30% of consumers were making an online purchase once a week! The growth in eCommerce consumption by consumers has led … Continue reading 8 eCommerce Design Trends For 2016 To Ignite The Selling Potential Of Your Store
by Katy Mrvova November 13, 2015November 13, 2015 Do you have an online store? Terrific! Here’s the tough question. Do you create invoices for your customers manually? If so, then this post is a must-read for you. I’m here so you can better understand the benefits of using an invoicing software (automated invoicing) for your … Continue reading 5 Benefits of Using Invoicing Software for Your Online Store
by Eric Yonge November 10, 2015November 10, 2015 One of the more challenging design and functionality aspects of a successful ecommerce store is ensuring clear and intuitive store navigation for customers. Depending on how your site is designed and developed, navigation can either make or break your store. Below are three important navigational best practices … Continue reading Less is More: Top Three Ways to Consolidate and Improve Your Store Navigation
