Rachel WinsteadOctober 2, 2015 People don’t just scan product descriptions on Amazon or your website. They look at them like a set of specs on a new car. Consumers want to know the details that make your broom better than the 500 other brooms available for purchase, and they need to be able to gain … Continue reading 10 No-Nos for Your Brick and Mortar Store’s Online Product Descriptions
Amanda McGuinnessSeptember 16, 2015 For the past few years, the ease and convenience of an online purchase has turned ecommerce into a booming industry. When you get out of work at the end of the day, you no longer have to choose between going to the grocery store or getting that drink with your co-workers. … Continue reading The (Somewhat) Perfect Harmony: Digital Commerce and Brick and Mortar Stores
James KosurAugust 11, 2015 Alibaba is the world’s largest online marketplace and Suning is a large-scale China-based chain of electronics stores. When the two companies came together on Monday, investors noticed. Alibaba shares rose by more than 2% in after-hours trading, while the Shenzhen-listed Suning surged to the maximum 10% limit on Tuesday. The companies … Continue reading Alibaba Invests In Suning Stores And Investors Are Loving It
Brandon LeibowitzJuly 28, 2015 Websites for businesses fill up the Internet but very few are providing profit to the business. Web resource is only working if it has a good conversion rate meaning that the ratio of visitors who have bought a product to the total number of visitors. Conversion rates provide information about how … Continue reading 11 Conversion Friendly Designing Tips For Small Online Stores
Vishal PindoriyaApril 14, 2015 Many small business owners dream of being the next Bill Gates or Richard Branson. Obviously, most of them do so because the idea of being filthy rich is more than a little enticing, but money isn’t everything. Sure, money’s something. Heck, I don’t know anyone personally who will turn down a … Continue reading How Can Small Businesses Compete with Big Name Stores?
Rado KotorovMarch 9, 2015 Retailers have historically viewed their online and brick-and-mortar operations as two separate divisions. A key failure of this business model is that it results in competition—rather than cooperation—between the two entities for internal resources and customer revenue. As ecommerce continues its rapid growth trajectory it begs the question: does online signal … Continue reading A Vision for Social Retailing: Infuse Brick-and-Mortar Stores With the Vitality of Social Media
Erin SaginFebruary 19, 2015 A few weeks back, hundreds of online advertisers received an email saying that their Google Trusted Store accounts had been deleted (in an angry, bold font, no less). Cue widespread panic… Yup, people freaked out when they got the note, assuming this was yet another case of Google making them jump … Continue reading Recent Changes To Google Trusted Stores: What You Need To Know
73 percent said they’ll use mobile devices to shop this year. Greg Sterling on November 6, 2014 As with other holiday related surveys being released almost daily, new consumer data from shopping site Retale (1,000 U.S. adults) argue that consumers will spend more money on shopping this year. And much of that spending will be influenced by mobile. Earlier this week … Continue reading Survey: Locating Stores Is Primary Mobile Shopping Activity
Merchants can display the Google Trusted Stores badge on secure pages. Ginny Marvin on October 24, 2014 Earlier this month, Google said it was actively working on a fix for Trusted Stores merchants to be able to display the program’s badge on secure pages. Google began notifying merchants enrolled in its e-commerce verification program that … Continue reading Google Trusted Stores Is Now HTTPS Compatible
By Matt Janaway, Published October 22, 2014 Why the uproar about content marketing? Hasn’t content always been on centre-stage? The truth is, before there was anything else, there was content. Content was the basis of what propelled the internet into the most important invention of modern technology. “Content is the reason search began in the … Continue reading 19 Explosive Content Marketing Tips For eCommerce Stores
