by Ashley Bailey June 28, 2016June 28, 2016 The advertising game has changed locations quite a bit over the years, but one thing remains the same through it all: effective advertising/marketing/sales starts with a really good story. How to Use Stories in Your Digital Marketing Strategy How do you do it? How do you use … Continue reading Why Stories Are Critical for your Digital Marketing Success
by Silvio Porcellana June 21, 2016June 21, 2016 Just about everything about mobile is spontaneous and immediate, except for one thing – the strategy. In fact, mobile marketing is not about improvising an idea and testing it out sporadically. Creating a good mobile strategy means expanding horizons, time and tools in order to achieve significant … Continue reading 5 True Stories That Will Revolutionize Your Mobile Strategy
by Gord Hotchkiss, Featured Contributor, June 14, 2016 In writing this column, I often put ideas on the shelf for a while. Sometimes, world events conspire to make one of these shelved ideas suddenly relevant. That happened this past weekend. The idea that caught my eye some months ago was an article that explored whether … Continue reading Can Stories Make Us Better?
by Vinod Jethwani April 10, 2016 Follow @VinodJethwaniApril 10, 2016 In a world dominated by the internet, there is no better way of creating brand awareness than increasing one’s online presence. Amidst the marketing storms and havocs, many companies have found solace in search engine optimisation. Through SEO, many companies have been bestowed with wings … Continue reading SEO Success Stories: Ecommerce Magento Website Success Story
by Jim Haudan March 22, 2016 Follow @jhaudanMarch 22, 2016 Are you a good storyteller? If not, it could be holding you back at work. Anyone with aspirations of being a great leader, someone who inspires others to work together and give their all to a joint mission, needs to be able to tell a … Continue reading Leaders Aren’t Telling the Stories Their People Care About
by Diane Thieke December 15, 2015December 15, 2015 Recently, I was asked to take a look at the website of a small B2B company. After 40 minutes of clicking and reading every link and page, I had to admit I still had no idea what this firm did. There were no clear explanations of its … Continue reading Overcoming Website Obfuscation: Clear, Simple Stories
By Danny Hall December 4th, 2015 A selection of popular news sources for bloggers. Google News Google News brings together the latest news from over 50,000 world-wide sources. It is one of the most popular news sources for bloggers, It is easy to set personal preferences on Google News. You can start out with the … Continue reading Sources For Finding Relevant News Stories For Blog Posts
by Andrew Higgins November 11, 2015 Follow @amhigg89November 11, 2015 There are still gaps in the analytics solutions and data platforms available to marketers today. Analytics remain fragmented across many different channels, marketing data is often inconsistent across even the most reputable software solutions, and CRM for consumer brands still lags far behind the innovation … Continue reading Celebrate Customer Stories: Make Instagram Analytics Actionable
Jeremy BoudinetSeptember 22, 2015 Are you a Baby Boomer or Gen-X member who manages a fleet of Millennial sales, marketing and customer success personnel? Or perhaps, like me, you’re a Millennial yourself? Whichever demographic you belong to, there’s a 99.99% chance you’ve come across an article on managing workforce Millennials. And, in the words of Rich Homie Quan, … Continue reading 3 Insightful True Stories about Millennials in the Workforce
David KigerAugust 18, 2015 Every entrepreneur will face challenges in getting a small business started. Now, add in the responsibilities and time demands of being a single mother, and the path gets that much more challenging. But inspiration can often come from those that have experienced such struggles. Here are a few examples of single … Continue reading Success Stories: Single Mothers, Small-Business Owners
