Victoria Taylor June 17, 2020 Despite new and upcoming social media apps like TikTok and Instagram’s upgraded features, Facebook still remains one of the most popular social media platforms to date, reaching 60.6% of internet users. Facebook is the go-to platform for business owners and marketers, helping them capture the audience’s attention with the highest … Continue reading 7 Amazing Ways Facebook Stories Can Increase Engagement & Sales
Mihai Serban — May 27, 2020 The COVID-19 pandemic has affected every corner of the digital world, especially media budgets and how they are being spent. Recent reports show that Facebook and Google stand to lose over $ 44 billion in ad revenue due to the continuing global shutdown. As expected, businesses have reacted to … Continue reading 3 Must-Do PPC Tips During COVID-19 with Real-Life Success Stories
Thomas Griffin — May 7, 2020 How do you keep the needs of your audience in the forefront of your marketing efforts? We already know that the customer should be our primary focus in building products and marketing. But this key piece of insight often gets lost in daily activities. In software development, the inclusion … Continue reading How to Create User Stories For Better Engagement
Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote. Henry Powderly on April 28, 2020 Just because Scott Brinker’s newest version of the Marketing Technology Landscape looks like a Map of the Seven Kingdoms, don’t hack through it like a White Walker pillaging Westeros … Continue reading How user stories and design thinking can make us better martech buyers
Here are some encouraging stories from marketers who are pivoting to help customers, and their staff, during the crisis. Wendy Almeida on April 14, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. Here … Continue reading COVID-19 stories: Marketers are using this time build community
Ana Gotter — April 10, 2020 Instagram Stories are a fantastic way to share photo and video content with your audience–without a lot of fanfare, if you want. In fact, it’s incredibly easy to create short, informal Stories in two minutes or less. With 1 billion people actively using Instagram every month and 500 million … Continue reading 8 Amazing Examples of Instagram Stories You Can Create in Two Minutes or Less
Here are some encouraging stories from marketers who are pivoting tactics to help customers, and their staff, during the crisis. Wendy Almeida on April 7, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. … Continue reading COVID-19 stories: At-home marketers shifting focus, adjusting goals
Here are some encouraging stories from marketers who made quick changes to adapt. Wendy Almeida on March 31, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation. Here are some encouraging stories from … Continue reading COVID-19 stories: Marketers, martech firms pivot as world goes online
Brittanie Dreghorn — March 24, 2020 Instagram Stories have become a powerful way to engage with your followers. While this started as a feature pinched from Snapchat, more time and energy is going into creating beautiful and engaging Stories. It follows a similar format to Snapchat, where you post images and videos that disappear after … Continue reading Easy Ways to Create Animated Instagram Stories
Mariah Curtis — March 13, 2020 Instagram gives users the platform to share their lives within the timeline of their profile, as well as story snippets for just 24 hours. Whether it’s a business or everyday user, they can utilize the “stories” feature to engage with their followers multiple times a day without oversaturating their … Continue reading Instagram Stories – An Opportunity To Grow Your Business
