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January 21, 2025 3 steps to tell your brand story when nobody knows your name Authenticity and understanding your audience, paired with the right channels, is key. BY Grace Keith Rodriguez You’ve invested your time, energy, and resources into building your company. Now you’re met with the new challenge of building your brand, telling your story, … Continue reading 3 steps to tell your brand story when nobody knows your name
It’s not just you: America’s most quintessential restaurant keeps showing up in headlines, including the CEO-shooter manhunt to a high-profile Trump campaign stunt. BY Jennifer Mattson As we look back on 2024, it’s surprising how frequently McDonald’s has played a role, or at least been involved, in major news events. From boycotts and high prices to … Continue reading How McDonald’s was involved in almost every major news story this past year
September 22, 2024 5 questions to help you discover your own story of success Simply asking ourselves these questions increases the likelihood that we will find our way to meaningful answers. BY Yonason Goldson You’re on vacation, strolling through a small European town. Your senses feast on the blueness of the sky, the texture of the clouds, … Continue reading 5 questions to help you discover your own story of success
June 09, 2024 Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson While the first mover may have an advantage, a fast follower often wins the game in the long run. BY The Conversation The recent release of Unfrosted, which was directed by Jerry Seinfeld, had an underwhelming debut on Netflix and has even … Continue reading Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson
May 28, 2024 HBO’s MoviePass documentary sheds light on Black founders written out of their own story Stacy Spikes and Hamet Watt founded MoviePass but eventually lost control of the company—and the narrative. Filmmaker Muta’Ali is helping them take it back. BY Joe Berkowitz Business stories involving a meteoric rise followed by a spectacular collapse naturally … Continue reading HBO’s MoviePass documentary sheds light on Black founders written out of their own story
Instagram rolls out new customizable Story templates You’ll be able to add your own spin to other people’s Add Yours templates. Kris Holt Fri, Dec 15, 2023 Instagram Instagram is rolling out a feature that could help users have more fun with Stories. Starting today, you’ll have the ability to create Add Yours templates. … Continue reading Instagram rolls out new customizable Story templates
By Zachary Petit INSURRECTION. That is the title of the first chapter in Edel Rodriguez’s graphic memoir, Worm. Rodriquez, an artist whose work has appeared on the covers of Time, The New Yorker, and many other publications, has established himself as the leading visual chronicler of the Trump era. Given the fact that Trump … Continue reading The most famous political illustrator of our time tells his own story
By AJ Dellinger October 26, 2023 E-commerce retail giant Amazon surpassed Wall Street expectations in the third quarter of 2023, driven by the strength of its growing advertising business and rebounding sales figures. Amazon reported a net income of $9.9 billion for the quarter, a significant increase over the $2.9 billion posted in the … Continue reading Amazon has a new story to tell: AWS falls short, but its advertising business is soaring
Built on the firm’s Real Score platform, the tool is a 15 minute survey about operations, content, data, decisioning and technology. Constantine von Hoffman on October 5, 2023 One thing every marketer wants to know is how effective their marketing is. A new, free tool from independent analyst firm Real Story Group is designed to … Continue reading Real Story Group launches free martech assessment tool
By Janko Roettgers July 16, 2023 Next week, Netflix’s longest-running show is slated to return for a new installment—and no, we’re not talking about Grace and Frankie. For ten years now, Netflix has been distributing its quarterly earnings calls as video interviews, with multiple execs bantering with an analyst on camera. Tens of thousands … Continue reading The story behind Netflix’s unusual earnings calls
