By Nathan Furr and Susannah Harmon Furr August 24, 2022 Stories awaken possibility because they inspire curiosity and help us imagine what might be possible. Ursula K. Le Guin, one of the great science fiction writers, wrote stories to “dislodge my mind, and so the reader’s mind, from the lazy, timorous habit of … Continue reading How to tell a compelling story to motivate others
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks. Stacey Ackerman on August 11, 2022 In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now we’re going to dive into the second of our 6 Key Practices: Story Points. … Continue reading Getting Started with the Agile Marketing Navigator: Story Points
Stories sell — whether you’re explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency’s value. CallRail on July 11, 2022 In 2009, anthropological researchers made $ 8,000 on trinkets for which they paid just $ 1.25 each. What made these … Continue reading How to tell a story with data and elevate your client reporting
YouTube Releases Data — Story Makes The Content by Laurie Sullivan @lauriesullivan, May 16, 2022 Digital consumption rose more than 30% in 2021, and viewer choice is reshaping content and driving engagement, according to data released by YouTube Monday. It is the story that makes good content, according to study participants, with 94% saying good … Continue reading YouTube Releases Data — Story Makes The Content
In partnership with martech stack management and discovery platform CabinetM, we’re taking a look at some real life stacks. If you’d like to tell us about your stack please click here. The first 50 individuals who fully complete a survey will be entered into a drawing for a $ 250 Amazon gift card. Janus Henderson … Continue reading Stack story: How Janus Henderson targets institutional and individual investors
Connecting The Dots In Marketing Measurement To Tell A Story To Your Board by Renee Spurlin , March 11, 2022 When was the last time your board, or top execs, asked how many impressions a campaign received? Or what type of blog content is performing best? I’m guessing never! Yet many marketing performance reports … Continue reading Connecting The Dots In Marketing Measurement To Tell A Story To Your Board
Empower your team to push back and avoid long-term consequences of making bad technology decisions. Jarrod Gingras on January 21, 2022 Let’s say you work in martech for a large, well-known enterprise. It’s a global firm, a recognized brand. Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into … Continue reading Real Story on MarTech: Beware of vendor bullying
If left unaddressed, marketing technology zombies can create an increasing drain on your resources—and staff morale. Tony Byrne on January 14, 2022 In the wake of the first dot-com bubble bursting twenty years ago, Forbes published an excellent piece called “The Undead.” It profiled some struggling enterprise software vendors sitting on large piles of cash … Continue reading Is that vendor a zombie?
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience. Chris Wood on January 13, 2022 Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. “Data doesn’t speak … Continue reading How to tell an effective data story: Tips from Nancy Duarte
As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe. Kim Davis on December 22, 2021 “2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions … Continue reading Email marketing will be a success story in 2022
