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Tag Archives: Storytelling

Balancing storytelling, culture, martech and AI for long-term profitability

See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes. Scott Hornstein on November 6, 2024   Let’s flip a coin. It’s a marketing coin. One side is your business today and the other is tomorrow. As this is a coin, you might have guessed that this is about … Continue reading Balancing storytelling, culture, martech and AI for long-term profitability

Show, don’t tell: How storytelling leads to lasting brand impact

Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results. Sarah C. Weiss on May 20, 2024   If humans are wired for connection, why rely on bloated decks, endless data points or jargon-filled messaging to convey your company’s messaging? Research shows that when we hear a story, our brains … Continue reading Show, don’t tell: How storytelling leads to lasting brand impact

The Power And Importance Of Inclusive Storytelling

The Power And Importance Of Inclusive Storytelling by Margaret Molloy , October 12, 2021 During Hispanic Heritage Month, I hosted a panel featuring influential Hispanic marketing leaders. This motivated me to reflect on how brands can engage in inclusive storytelling. The U.S. Hispanic population has reached more than 60 million, according to recent U.S. Census … Continue reading The Power And Importance Of Inclusive Storytelling

4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling

Tony Zambito May 10, 2021 Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and … Continue reading 4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling

How to Use the Art of Storytelling on Social Media

Tabitha Jean Naylor April 28, 2021 One of the most compelling social media marketing strategies for any business has been around since the dawn of time: storytelling. Predating the modern digital era storytelling was practiced by ancestral leaders to organize action, transform nations, and pass down historic knowledge. Storytelling is an incredible art form that … Continue reading How to Use the Art of Storytelling on Social Media

A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content

Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads William Terdoslavich on April 28, 2021 Sadly, disinformation and misinformation are the negative dividends of the digital world. Politics is replete with “fake news,” “alternative facts,” and conspiracy theories, leading some to ponder the hazards of living in … Continue reading A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content

Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief

Plus, big chains with localized strategies Kim Davis on April 26, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief