Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions. Trond Lyngbø on July 1, 2016 Baking a cake is easy — when you use all the right ingredients from the beginning! But just imagine how it would be if you mixed the batter, poured … Continue reading How e-commerce SEO matters in strategic redesign of web shops
Columnist Patrick Armitage discusses the pros and cons of crowdsourcing and explains how the sharing economy can give agencies more time to focus on ideas and strategy. Patrick Armitage on June 28, 2016 at 9:44 am I attended the now-defunct Bolo Conference in Arizona last year. The majority of its attendants were either creative agencies … Continue reading Will crowdsourcing make agencies strategic again?
by Matt McKeon June 25, 2016June 25, 2016 How can small and big business work together to build strong communities and profits? Small businesses form a vital part of the American economy and market. In December 2015, businesses with under 50 employees created 93,000 jobs in the US, making them an important source of post-recession … Continue reading Using Strategic Business Partners to Build Local Business
by Suzanna Colberg March 13, 2016March 13, 2016 Automation has become a critical element of how we live, navigate, and manage our day-to-day lives. From the search results returned to us by Google to high-frequency stock trading to auto-tuning, algorithms do a pretty good job of compensating for our own limitations as humans, and there … Continue reading How To Transform Your Company’s Talent IQ: The Strategic Value Of Pre-Hire Assessments
by Jomer Gregorio January 28, 2016 Follow @JomerGregorioJanuary 28, 2016 Creating content is easy. It is creating content with relevance and value that is difficult, more so sustaining it. With great content comes great effort, time, knowledge, energy, and resources. While some entrepreneurs have managed to juggle content creation with the tasks of running an … Continue reading SMB Content Creation Checklist – 8 Strategic Steps to Consider [Infographic]
by Mike Paton December 27, 2015 Follow @mpatonDecember 27, 2015 “A good plan violently executed now is better than a perfect plan executed next week.” – General George S. Patton Over the last eight years, I’ve helped 100 entrepreneurial leadership teams create and execute more than 300 “strategic plans.” Not one of them wanted a beautiful … Continue reading 7 Tips for Improving Strategic Execution
Jackie NagelJuly 27, 2015 Making decisions in your business, especially with so much riding on that decision, is tough. Do you follow your gut? Your friend’s suggestion? The latest information published at Entrepreneur.com? Although all are good resources to facilitate your decision-making, your best decisions are strategic decisions. There are two fundamental decision choices entrepreneurs … Continue reading 3 Tools Every Entrepreneur Needs to Make Strategic Decisions
Jomer GregorioMay 26, 2015 Many startup, small and medium business have limited capitalization and other resources particularly in terms of budget allocation for marketing. That is why it is vital for business owners to focus only on cost-effective marketing channels that make a positive impact on the bottom line. Digital marketing is one such channel … Continue reading 8 Strategic Steps to Improve Digital Marketing Results (Infographic)
Margaret JacobyApril 24, 2015 Hiring and training a new employee is often just as stressful for managers as it is for the new hire. Preparing the necessary paperwork, outlining job responsibilities (especially if you’re creating a new position), and making sure the employee knows the ins and outs of your company are all important aspects … Continue reading Onboarding Employees: Waste of Time or Strategic Process?
William YatesApril 19, 2015 The marketing journey you are on in your current marketing role will, over time, probably take you through the launch and evolution of a number of new products or services, their sunsetting – and so the cycle goes. Cycling to nowhere Over time, this cycle of launch, evolve, sunset can become … Continue reading Strategic Digital Planning: The Need For 360 Degree Vision
