Tag Archives: Strategic

4 steps to becoming a more strategic marketer in 2023

In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner. Stacey Ackerman on February 7, 2023 In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What … Continue reading 4 steps to becoming a more strategic marketer in 2023 →

Position marketing ops as a strategic partner: A New Year’s resolution

Year Resolutions

Make 2023 the year in which you change perceptions about your marketing operations team and its capabilities. Megan Michuda on January 5, 2023 2023 is upon us, and with a new year comes the opportunity for a fresh start. For many of us, that may mean setting a personal goal of adhering to a new … Continue reading Position marketing ops as a strategic partner: A New Year’s resolution →

7 Strategic Tips for Startup CMOs to Stay on Top

Startup Trends

7 Strategic Tips for Startup CMOs to Stay on Top Abeer Raza / 07 Oct 2022 We all are in a race, striving to get ahead of everyone and anyone. Sometimes, we invent new strategies to propel ourselves further, and we mostly rely on proven tactics to improve our scores. Who Bears the Heaviest … Continue reading 7 Strategic Tips for Startup CMOs to Stay on Top →

Study: Marketing automation teams mired in execution, neglecting strategic priorities

Marketing Automation

A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees. Vivien Leung on August 8, 2022 A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly … Continue reading Study: Marketing automation teams mired in execution, neglecting strategic priorities →

Why testing is strategic experimentation for sustainable growth

A/B Testing Process

Testing is much more complex than it seems, but focus on the insights and not the results. Tim Parkin on April 4, 2022 Are you running tests in your marketing? If not, you should be. If you are, you’re probably not getting the full value from your testing. Testing is the single most powerful tool … Continue reading Why testing is strategic experimentation for sustainable growth →

4 Tips For a Strategic CPG Digital Marketing Campaign (And the Trends to Back Them Up)

Digital Marketing Strategies

Erin Hynes November 24, 2021 Consumers today have many products and brands contending for their attention, which means the CPG industry is an especially competitive one. And in CPG digital marketing, it’s a challenge to keep up with emerging technologies as well as rapidly growing consumer demands. The pandemic changed the way shoppers browse and … Continue reading 4 Tips For a Strategic CPG Digital Marketing Campaign (And the Trends to Back Them Up) →

A Leadership Faction Suddenly Rejects the Strategic Direction. Now What?

Leadership Transformation

Liz Kislik August 18, 2021 During this past calendar quarter, I’ve worked with two very different clients with leadership teams in the early stage of implementing new strategic plans. In both cases, one or two executives abandoned a mutually agreed upon decision in the 11th hour to make an impassioned pitch for going in a … Continue reading A Leadership Faction Suddenly Rejects the Strategic Direction. Now What? →

Key Questions to Ask When Building a Strategic Integrated Marketing Plan

Marketing Education

Christa Tuttle August 8, 2021 Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included. From activities to deadlines and key players involved, there are a lot of factors that go into created an integrated … Continue reading Key Questions to Ask When Building a Strategic Integrated Marketing Plan →

Common Strategic Errors to Avoid

Marketing Mistakes

Dave Sutton August 6, 2021 As we experience a manic post-2020 boom, and as both businesses and shoppers end up online more than ever, it’s become very common to see companies making a slue of unforced strategic errors. Whether you have a small e-commerce site, an emerging mid-sized company, or an established legacy brand, here … Continue reading Common Strategic Errors to Avoid →

How to Streamline Your Lead Generation Campaigns With Strategic Collaboration

Leads Generation

Grace Lau July 6, 2021 Image source In business, as in life, two voices are more powerful than one. Strategic collaboration can drive your marketing and turbo-charge your lead generation. Like a musical collaboration, a partnership should combine two parties’ complementary attributes and make both shine even more brightly to their audiences. 10 of the … Continue reading How to Streamline Your Lead Generation Campaigns With Strategic Collaboration →