Daniel Burrus July 6, 2020 Traditionally, the concept of success through collaboration in the business world has been focused on eliminating competition to find success in ways that benefit the industry the competitors share. However, during the coronavirus pandemic of 2020, success through collaboration was redefined when two tech giants, Apple and Google, collaborated on … Continue reading Collaborate With a Strategic Alliance to Find Success
Tag Archives: Strategic
How to Know When It’s Time to Make a Strategic Pivot
Laura Patterson — June 4, 2020 geralt / Pixabay Triggering and unplanned events, like the healthcare crisis, occur. In some instances, we can mobilize and marshal on. Other times, we may find that moving forward requires a strategic business pivot. What does it mean to pivot? In basketball, a pivot maintains your position while … Continue reading How to Know When It’s Time to Make a Strategic Pivot
5 Strategic Tips for Creating Videos for Your Brand
Beth Worthy — May 7, 2020 Creating great videos is not just a matter of having the right tools but executing the production flawlessly. A great video can be ruined by poor audio. On the same note, a video that does not deliver the intended message to the audience would be a failure, no matter … Continue reading 5 Strategic Tips for Creating Videos for Your Brand
Strategic Account Management: What It Is and How to Do It Well
Micah Lally — April 23, 2020 You’ve probably heard all about how important it is to build relationships with your customers. How it’s critical that you put your customers first. But how exactly do you make that work in your company’s benefit? And what should you do to make customers a sustainable resource for your … Continue reading Strategic Account Management: What It Is and How to Do It Well
When Strategic Planning Fails
Rick Goodman — March 19, 2020 Strategic planning is a core activity for any business leadership team. I’ve written about this process before and defined it in terms of establishing long- and short-term goals. Strategic planning is a critical way of setting a vision, building a consensus, allocating resources, and establishing benchmarks and expectations. It’s … Continue reading When Strategic Planning Fails
How to Pick Strategic Blog Post Ideas Using Topic Clusters
Jenn Villa — February 28, 2020 Content marketers everywhere are searching for new ways to enhance their content/blogging strategy. One of the latest and greatest tactics is to define and build out topic clusters— an idea that’s gaining a lot of attention within the writer’s community. That’s because mapping out a clear content plan using … Continue reading How to Pick Strategic Blog Post Ideas Using Topic Clusters
Strategic Planning in 6 Essential Steps
Rick Goodman — February 13, 2020 I’ve written before about the importance of careful, meticulous strategic planning. Basically, this is the process wherein leaders and managers set the short-term and long-term goals for the organization. It also involves setting metrics; clarifying expectations; allocating the resources that will be used in pursuit of those goals; and … Continue reading Strategic Planning in 6 Essential Steps
4 Strategic Ways to Use Chatbots in Your Business
Tabitha Jean Naylor — February 4, 2020 As a business owner, time is of the essence when it comes to answering prospective customer questions and existing client concerns. Often times, it’s the tipping point in determining whether someone will buy, as well as if your customers will actually stick around. At the end of the … Continue reading 4 Strategic Ways to Use Chatbots in Your Business
10 Steps for Strategic Planning to Defend Your Future
Gleb Tsipursky — February 3, 2020 Did you know that the typical five-year strategic planning forecasts perform about as well as dart-throwing chimpanzees? Cognitive science and behavioral economics scholars have conducted research on people who are the most skilled forecasters among us. Apparently, they perform no better than chance on economic predictions more than three … Continue reading 10 Steps for Strategic Planning to Defend Your Future
Blending a Strategic SEO & PPC Strategy for Great Results
Michael Flaherty — January 21, 2020 Whether you are a part of an in-house marketing team or an agency, something is usually consistent in both as far as teams go. Now, I want you to do me a favor. Stand up and look around if you are either in an SEO or PPC department. Are … Continue reading Blending a Strategic SEO & PPC Strategy for Great Results
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