Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they’re driving change in their organizations. Debbie Qaqish on September 22, 2017 A funny thing is happening to marketing operations leaders. Suddenly, they are showing up in executive meetings, in board rooms and acting … Continue reading Rise of the strategic marketing operations leader: Part 1
Jonathan Furman — August 28, 2017 Follow @JonathanCFurman — August 28, 2017 rawpixel / Pixabay Sales can be tricky if you run a start-up. While there is no way to ensure that your sales pitches are successful all the time, here are a few tips you can use to make your interactions with your customers … Continue reading 7 Hacks to Strategic Selling for Startups
Susan Tatum — August 11, 2017 — August 11, 2017 Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and … Continue reading Why You Need A Strategic Approach To Your LinkedIn Network
Clayton Wood — August 1, 2017 Follow @ClaytonWWood — August 1, 2017 StartupStockPhotos / Pixabay A few years ago, I found myself in dire need of some formal C level management skills. I started a company in 2007 that quickly grew into a good sized start up service with around 100 employees. It was a … Continue reading An Open Letter to C-Suite Executives About Strategic Planning
Mario Peshev — July 13, 2017 Follow @no_fear_inc — July 13, 2017 Starting a business is a challenging endeavor that requires a lot of industry knowledge combined with know-how in marketing, web design and development, sales, accounting, legal activities (to name a few). As a solopreneur or a small team, covering the most out of … Continue reading The Strategic Role of Digital Consultants for Startups and Small Businesses
Mike Hasler — May 17, 2017 — May 17, 2017 True or false: your outsourced contact center provider is just another vendor. Attempting to establish a strategic partnership with your contact center is like chasing a unicorn. It’s a valid question. There are plenty of areas of your business that you outsource without a second … Continue reading Chasing Unicorns: Is It Possible to Have a Strategic Partnership with Your Contact Center?
Matthew Loughran — May 10, 2017 Follow @loughranmatt17— May 10, 2017 You are a leader, but where do you stand on your leadership endeavor? How do you take stock of where you are today and how do you get to the next level? There is always room for improvement, consider these three steps to power … Continue reading 3 Steps For A Strategic Leadership Mindset
Personal Branding Blog — May 10, 2017 — May 10, 2017 Running a recruitment company, I’m often asked by business development professionals as to my thoughts on interviewing for a sales, sales management or account management job. Frequently, I get three of the same inquiries and feel that it would be helpful to address these … Continue reading Strategic Insight Into Acing a Sales Interview
Lisa Masiello — May 10, 2017 Follow @LisaMasiello— May 10, 2017 M&A Strategic Planning: Picking the Right Growth Strategy for Your Business The topic of mergers and acquisitions in the IT industry is dominating conversations at vendor conferences, channel partner events, industry association meetings, and in online trade publications. It shows no indications of slowing … Continue reading M&A Strategic Planning: Picking the Right Growth Strategy for Your Business
Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line. Heather Timney on January 30, 2017 It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s … Continue reading The rise of retention marketing as a strategic priority in 2017
