Tag Archives: Strategic

Chasing Unicorns: Is It Possible to Have a Strategic Partnership with Your Contact Center?

Mike Hasler — May 17, 2017 — May 17, 2017 True or false: your outsourced contact center provider is just another vendor. Attempting to establish a strategic partnership with your contact center is like chasing a unicorn. It’s a valid question. There are plenty of areas of your business that you outsource without a second … Continue reading Chasing Unicorns: Is It Possible to Have a Strategic Partnership with Your Contact Center?

M&A Strategic Planning: Picking the Right Growth Strategy for Your Business

Lisa Masiello — May 10, 2017 Follow @LisaMasiello— May 10, 2017 M&A Strategic Planning: Picking the Right Growth Strategy for Your Business The topic of mergers and acquisitions in the IT industry is dominating conversations at vendor conferences, channel partner events, industry association meetings, and in online trade publications. It shows no indications of slowing … Continue reading M&A Strategic Planning: Picking the Right Growth Strategy for Your Business

The rise of retention marketing as a strategic priority in 2017

Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line. Heather Timney on January 30, 2017   It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s … Continue reading The rise of retention marketing as a strategic priority in 2017

Are You Focused on Tactics or Strategy? The Goal is Strategic Execution

Lacy Boggs — January 30, 2017 Follow @blogspiration42— January 30, 2017 There’s a continuum of action for business. (And life, but we’re really only talking business here.) One the one end is strategy. It’s cerebral. It’s thinky. It requires many post-it notes and paper and books and maybe my favorite, a bullet journal. At the … Continue reading Are You Focused on Tactics or Strategy? The Goal is Strategic Execution